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Don't Become an E-Mail Hostage

By
Real Estate Agent with Diamond Properties
There are all of these "awesome" free e-mail services out there to choose from. Some are provided by your internet service provider (Comcast, BellSouth, SBC, AOL, etc...). Others are provided, free of charge, as part of a web portal's business plan (GMail, Yahoo! Mail, MSN Hotmail, etc.) Some are even provided by your brokerage or franchise (kw.com, remax.com, Coldwell Banker, Century 21, etc...).

The biggest problem with using these kinds of free e-mail account can be summed up in a phrase: lock-in

Internet service providers provide a vast array of solutions to import your old e-mail into their accounts. However, these same providers cannot be troubled to provide even a single way for you to export your e-mail archive into another e-mail system. Also, if you switch from AOL to BellSouth, I can guarantee that AOL's support representative will certainly not entertain forwarding your AOL e-mail to a BellSouth account. Same thing applies if you're moving from any internet service provider to any other internet service provider.

Brokerage provided e-mail accounts are just as bad. See what happens when you ask your Prudential broker if he'd be willing to forward your old Prudential mail to your new RE/MAX e-mail address. I think his answer will involve something freezing over.

Another issue is privacy. Google's highly regarded G-Mail system reserves the right to statistically analyze the content of your incoming and outgoing e-mail and use that information to improve the targeting of their internet-wide advertising colossus.

The best way to avoid having your e-mail address held hostage is to reserve a domain name ($8 to $12 a year), and buy a hosting service that provides POP3 or IMAP e-mail accounts ($20 - $100 a year). It's not free, but you will own the domain name for your e-mail address, and you will also avoid the greater expense of having your on-line identity held hostage by a sub-par internet service provider or a greedy broker who takes too large a slice of your commission.

Comments(4)

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Lynda Eisenmann
Preferred Home Brokers - Brea, CA
Broker Associate ,CRS,GRI,SRES, Brea,CA, Orange Co

Hey Jason,

Nice job and good info for those who don't know. I'm still amazed at the number of Realtors who are connected to their companies web address.

Mar 29, 2007 10:26 AM
Maggie Dokic | Indialantic
Magdalena Dokic - Indialantic, FL
Selling the beach in Florida's space coast
Jason, I had never thought of this side of using email providers.  I always thought, why the heck should I promote bellsouth (or comcast etc) when I can promote my own site?  But you make a very valid point about the archiving of emails.  Well done! 
Mar 29, 2007 11:25 AM
No Longer Active
Real Estate - Fallon, MT
I'll admit I am guilty of using my company supplied email way to much but I do have my own.   Right now I'm about 50/50 but and slowly shifting.
Mar 29, 2007 11:27 AM
Tim Maitski
Atlanta Communities Real Estate Brokerage - Atlanta, GA
Truth, Excellence and a Good Deal

When an agent has an aol email account or yahoo account for their business communication, my opinion of them goes down automatically.  I get the feeling that they are just doing the business as a hobby. 

Mar 29, 2007 01:26 PM