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Don't Be Rigid In Negotiating

By
Real Estate Agent with Berkshire Hathaway HomeServices PenFed Realty

The northern Virginia real estate market has come back to reality in a big way for 2007. It is a buyers market and prices have receded back to 2004/2005 levels. It is a great time to be a buyer indeed!

Buyers have it made! Homes priced aggressively are still selling at a brisk pace, problem is getting sellers to price aggressively.

Too many sellers are not willing to accept where we are as a market and want to price their home too high. If you can get the pricing right, it seems too many then do not want to negotiate and lose sale after sale. A recent case in point, I have a home on the market for $350,000 and we received a contract for $340,000 after just 8 days on the market but the seller came back at full price so the buyer walked. I counseled the seller when listing the home that buyers in our market are asking and getting 1-3% in closing concessions. This offer asked for none and the discount in price was less than the 3% I warned the seller about. Needless to say, this buyer moved on to a new seller who was willing to negotiate.

Ironically this seller is also looking to purchase and has found a home they would like to buy. Rather than waiting until their home has a contract, they want to look now and write an offer. They want to offer the seller $15,000 less than list price and include a home sale contingency. They were unwilling to lower their price by $10,000 for a non-contingent buyer and can't understand why the seller of the home they would like to buy won't come down $15,000.

There simply is no way to fully understand the thought process behind every single persons decisions, but in a buyers market you must be flexible with negotiating if you want the job done.

Posted by

Dan Lesher Realtor, Principal Broker, CRS, ABR, ePro, PSC, Member NRBA

Realty World Select

Licensed in the Commonwealth of Virginia

Wayne McMullan
Royal LePage ProAlliance Realty - Belleville, ON
Quinte Real Estate
It's unbelievable how some clients are unwilling to listen to the advice of their REALTOR®. Some don't seem to understand that advice about market conditions is a gateway to selling their property for the highest price and in least amount of time. 
Mar 29, 2007 11:03 AM
Anonymous
Dan
Yes Wayne, I wish they would let us do what they hired us to do and listen to our counsel.
Mar 29, 2007 11:14 AM
#2
John Hudson
Formerly of WELLS FARGO - Brentwood, CA

Agreed well written.

Mar 29, 2007 11:35 AM
Dan Lesher
Berkshire Hathaway HomeServices PenFed Realty - Fredericksburg, VA
SVP, Associate Broker, CRB, CRS, gCertified
Thanks John! Nice to see others agree
Mar 29, 2007 11:44 AM
Tim Maitski
Atlanta Communities Real Estate Brokerage - Atlanta, GA
Truth, Excellence and a Good Deal

I'm assuming that $350,000 was considered the market value of the home.  Do you think that you would have received an offer of $350,00 if you has listed it for $360,000? 

I never understood the rationale behind the percentage of list price figure.  It all depends where you start at. 

Mar 29, 2007 01:20 PM
Dan Lesher
Berkshire Hathaway HomeServices PenFed Realty - Fredericksburg, VA
SVP, Associate Broker, CRB, CRS, gCertified

The percentage of list price figure is based on closed transactions in our marketplace and the amount of concessions being given by the seller on those transactions.

The "market value" is determined by what a ready, willing, and able buyer is willing to pay for the property, and in this case it was $340,000. Could we have gotten $350,000 if we would have started at $360,000? Without a crystal ball there is no way of knowing. It is possible that this paticular buyer may have never looked at the home if it were listed at $360,000.

The point I was trying to make in my post was, here is a seller unwilling to negotiate one dime (not even interested in a counter offer of $1,000 less) but yet they expect the seller of the home they would like to buy to come off their price.

Mar 29, 2007 02:09 PM