If you're going to be in good standing with your SOI here are some tips on what not to do. The personal relationships in your life are to important to risk.
1. Don't return social phone calls or RSVP'S
2. Ask a friend to lunch and ask for referrals
3. Speaking negatively about the real estate market
4. Send out marketing information with misspelled words and typos
5. Confront a friend in an angry manner because they used another agent
6.Tell everyone how depressed you are because real estate is in the tank
7. Take on business you're not qualified to handle
8.Attend a friends party and give a sale-pitch to everyone there
9.Call your friends once a month asking for referrals
10. Have a cocktail party and talk about real estate the whole time
11.Pass out your business cards at a party when no one has asked for one
12. Contact your friends when you're looking for business
13. Asking if anybody needs an agent in another area so you can get a referral fee.
I was at a party several weeks ago and two agents were there- at the end of the party they started to hand out there calenders-I thought this was in bad taste and the hostess apologized to me NEVER DO THIS!!
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