Up with the internet down with the newspapers. The only reason, I advertise in the newspapers and monthly magazines are because the sellers require me to. However when xyz company runs an ad they are acutally selling their company name, not the house.
1) a news ad lasts 24 hours at best
2) a news ad has minimal information
3) you need to go on the internet anyways, to find out more or call the realtor
I firmly believe the internet is the way of the present right now and the future; which is why Worthington Realty my small one man company uses mostly the internet to capture buyers. Over coming the objection to sellers of internet only advertising has proven really simple. Check back on next weeks blog for my power presentation for handling objections.