What influence do Realtors have on the price of my home?
The answer is very little. Below you will find listed the major items that influence your home sale and who controls the item:
- Price The buyers dictate home values. A homeowner can set any price they choose, but the home is not sold until a willing and able buyer agrees to a certain price and completes the transaction. Factors influencing buyers ability to pay top dollar for a home include: interest rates, personal income growth, tax laws, consumer confidence, etc. The seller and the real estate agent have no control over these underlying economic issues. The real estate agent must be able to help the homeowner set a reasonable expectation of asking price or risk having the home be ignored by the market.
- Location Your property's location is not subject to change.
- Condition The condition of your property will have a huge impact on your ability to sell your home. This is under the home sellers direct control.
- Ease of Showing The ability for buyers to access your home is critical to building a sense of competition between buyers early in the listing period. If the home is difficult to show (no lockbox, large dogs, etc.), you will be limiting your ability to attract buyers. Again, this is under the home sellers control.
- Exposure Like any product for sale in this country, the more exposure your home receives; the larger pool of buyers will be reached. Obviously, when a home reaches a great number of prospective buyers, competition for the home intensifies and the home will sell at its highest potential value. This is the only area under the direct control of the real estate agent.
CataList Homes is simply a home marketing company. All we do is market homes for sale. Open up your local newspaper or visit Realtor.com and experience the major difference in the level of exposure CataList Homes provides. This is also why we choose to market homes, not our agent's photograph. In addition, all marketing costs are incurred by CataList Homes, not our agents, to ensure proper funding for the marketing plan. Most companies force their agents to personally pay for home marketing costs, which can result in a desire to reduce the resources expended (not in the clients best interest).
In summary, each party has an influence over the ultimate sales price received. When choosing an agent, pick the one that will professionally promote your home. This is really the only major area where a Realtor will help you achieve the highest price.
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