Heinz ketchup has used the exact same ingredients and recipe since 1869. Why?
Because it works! There are times that all of us feel a natural inclination to change
things a bit...to make it our own. Just keep in mind that the secret for success
is to focus your time, energy, and resources on the EXECUTION of
the program, not repackaging, revising, and recreating the program itself. It works,
just as it is. The good news is that the programs is not a campaign built on theory. It's a
combination of field- tested strategies that have consistently and predictably yielded a return for hundreds
of real estate and mortgage professionals for years.
Our recommendation is to follow the Imitate, Assimilate, and then Innovate model. First imitate , and
do precisely what the program dictates. Then, when you have assimilated the entire system, you can
think about innovation - in most cases, you won't need or want to. Making slight adjustments to your
programs for your specific marketplace is encouraged and naturally occurs over time. Just
remember that the most successful programs spend 95 percent of their time implementing and five
percent of their time making slight adjustments. Most members who fail to see results pay more
attention to changing the recipe than to following the prescribed instructions from start to finish.
Why even think about adding peanut butter to your lasagna?
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