I heard a powerful statistic today -- 50% of your web site audience FALLS OFF after every click they make on your web site! How much work is it for a visitor to find the listings they are looking for or to find the home valuation they are looking for?
Think about that and look at your web site -- Can your web site visitors get to the information they are looking for QUICKLY and EASILY -- Don't create work for them.
For example, would you rather read a 1000 word essay or 10 blocks of 100 words with photos to explain your story.
Do you have a place on your site for clients to log-in and get information in a confidential way about THEIR transaction?
Think about how your visitors become traffic which end up as leads and the end result of calling you or emailing you to do business together.
A short post but an important message to get across.
Make it a profitable day!
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