Education & Training with Z57

 Writing an Effective Sales Message

The 10 Ingredients of an Effective Sales Message

1. A compelling headline

2. Attention-catching sub-headlines

3. Bulleting list of features and benefits

4. A few intriguing questions to engage the prospect

5. An incentive for responding promptly

6. An assurance or guarantee of satisfaction

7. A testimonial or endorsement

8. Some background on your experience & ties to the community

9. A call to action (urge them to call, visit your website, stop by your office, email an inquiry, etc.)

10. A P.S.[post-script] used as a place to put a reminder, a special offer, or added incentive

Comments (2)

Heather Saul
Weichert Realtors Hoey Group - Wildwood, NJ
Good post.  You included some good points. I agree with number 1 - you have got to get the reader's attention.
Mar 30, 2007 04:44 AM
Jacob Morales - Arizona Mortgage Planner
US Bank - Scottsdale, AZ
All great points. This works in mailers, emails or anything in between. Good post!
Mar 30, 2007 05:12 AM