It is a great advantage however how this recent flurry of intra-office internet blogging and marketing has strengthed several agent's position on major search engines. While "Randal" was responsible enough not to toot his own horn toooooo much... he does have at the very least... one valid point. Search engine placement is one of the most important marketing tools a real estate agency, broker, and agent can utilize in their work and it is to their great benefit if these placements are at minimal or no cost to them. And if the general result of all this 'blogging' is an increase in search engine placement for agents in our office, then I am in instant fan and perhaps a new convert.
Of course the other reason for blogging is expression. There is another agent in our office who has reaped the benefits of relationships built from AR, the aforementioned Kristy O'Keefe whose blogs inspired "Randal." If you read her blogs, you can tell that she is not only selling her self, her services, and her community, but expressing her thoughts and feelings on her 'flavor of the day.'
In general, I am not a man who eats his words very often, but in a case like this I am more than willing to if this 'blogging' turns out to not only be profitable, but fun at the same time!