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iPhone - The Mobile Traffic King?? Apparently so for Engadget.

By Earleene Woods

Real Estate Agent with Keller Williams Experience Realty

August 30, 2008 12:14 AM

Thought this was an interesting post. I picked it up on a link from the Apple website to the Business Week website. One more argument for all these Realtor websites that do not think it is necessary to make them Mac-friendly because so few people use Apple products! Looks like if that big of a majority or surfing on the fly, there should be a way to market to that, right??

Apple Runs the Table on Mobile Traffic at Engadget.com

Posted by: Peter Burrows on August 21

iPhone 3G users might be suffering some reception problems when it comes to mobile browsing of the Net. But judging from Engadget’s analysis of its traffic, owners of iPhones and iPod Touches are getting through a whole lot more than users of any other kind of non-PC device. Actually, it’s not a question of more. It’s a question of only—as in, the only non-PC devices being used by Engadget fans to any significant degree are these two Apple devices.

Check this out:

Top 25 mobile / non-desktop devices hitting engadget.com (Jan 1, 2008 - Aug 20, 2008) Note: some in the top 25 have few enough views that they don’t constitute 1/10th of a percent (hence 0.0%). These stats don’t include m.engadget.com

Apple iPhone - 79.8%
Apple iPod Touch - 16.0%
Nintendo Wii - 1.1%
HTC P3650 (aka Touch Cruise) - 0.5%
Nokia N95 8GB - 0.4%
Nokia N95 - 0.3%
HTC X7500 - 0.2%
LG VX10000 Voyager - 0.2%
Nokia E90 - 0.2%
Nokia N82 - 0.1%
Nokia E51 - 0.1%
Nokia N95-3 NAM - 0.1%
Palm Treo 755p - 0.1%
Nokia E61 - 0.1%
Sony PlayStation Portable - 0.1%
Nokia N73 - 0.1%
Nokia N81 - 0.1%
Nokia N78 - 0.0%
Nokia 6120 classic - 0.0%
Nokia E65 - 0.0%
Danger Sidekick III - 0.0%
Motorola RAZR2 V8 - 0.0%
Samsung SCH-U940 - 0.0%
Motorola Q9 - 0.0%
Sony Ericsson P1i - 0.0%

It doesn’t surprise me that Apple is driving most of this traffic; we know from AT&T that the iPhone is driving the vast majority of mobile Internet usage. But I would have thought that Apple’s dominance would have been somewhat lower with Engadget’s tech-savvy crowd, who are far more likely to have tried surfing from the other devices on the list than most people. It will be interesting to see just how much the iPhone rules mobile traffic as more mainstream sites share their data.

TrackBack URL for this entry: http://blogs.businessweek.com/mt/mt-tb.cgi/11457.1438713617

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Matt Muelver

Muelver Realty, LLC - Milwaukee, WI

As the iPhone continues to sell extremely well and grabs a larger and larger piece of the mobile web browsing market, and even begins to compete with desktop web browsers, people will have no choice but to begin supporting it. I noticed recently that even ActiveRain isn't fully iPhone compatible, I'm not able to post comments from my iPhone because the text boxes aren't selectable.

Sep 04, 2008 10:27 AM

Christopher Johnston

The Johnston Team - Metairie, LA

I think that the iPhone is also driving Mac adoption. The fact that the iPhone uses Safari will lead to more sites designed for it. I also think that with IE8 being standards compliant most of these issues will begin to go away.

Dec 30, 2008 05:56 AM

Earleene Woods

Keller Williams Experience Realty - Murray, KY

ASP, CRS, GRI

Christopher I hope you are right. I have been a Mac user for close to 20 years. Of course, I had to do the "Windows" world for years at work. I am seeing it become easier and easier to use my Mac at work. (Especially with the development of Parallels). The only thing I use Parallels for now is to get on our MLS system. Maybe FNIS will wake up at some point in time and make Paragon work on something besides IE and I can clear up that space on my hard drive.

Dec 30, 2008 11:57 PM

As I reread your post I was surprised by your statement "I would have thought that Apple's dominance would have been somewhat lower with Engadget's tech-savvy crowd". I think that is exactly why the numbers are what they are. The tech-savvy crowd are the iPhone users. They know that right now there is no smartphone that even comes close in terms of performance. In fact I seen 3 people: Charlie Rose, Eric Schmidt(CEO of Google), and Reid Hoffman(founder of LinkedIn) say that they carry a regular cell phone(like a Razr) for calls, a Blackberry for email, and an iPhone for the web. These are the three I know of and I'm sure there are more. For mobile web browsing there is nothing out there that beats the iPhone.

As the Google designed Android OS and the Linux based Palm Pre become more developed I expect to see them take some of the iPhone's market share. I think the take-away from this that is important to Realtors is, what does your site look like on an iPhone? If you have Flash on your site, like I do, the iPhone can't see it. Do you have the ability on your site to direct iPhones or mobile browsers to a mobile enabled version of site? If not, why not?

As these phones become more ubiquitous your customers are going to expect that you have a mobile version of your site. It can even be something simple. For an example text Chris2 to 88000 and click on the link to something very simple.

Mar 26, 2009 04:04 PM

Sam Miller

RE/MAX Stars Realty - Howard, OH

Knox County Ohio Real Estate Specialist

I am getting excited to see release photos of the Apple Tablet. If it is half as great as I believe it will be the web traffic numbers you reported will even be higher for Apple mobile products. I am hoping the App store that has helped make the iPod touch and the iPhone so strong could will carry over and work with the Apple Tablet.

Jan 06, 2010 04:34 PM

Apple Runs the Table on Mobile Traffic at Engadget.com

Posted by: Peter Burrows on August 21

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Earleene Woods

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