Does anybody out there have a good expired listing letter you use that gets great results? I've tried different ones with no success. I know these people want to sell their homes. I of course would like to try to sell it for them. I have heard different stories from many people of what works. If you could help at all that would be great! Maybe someday I could help you out too!
Also with expired listings, how many of those did actually sell? I'm curious. Thanks for your help.
Brad
More than a letter a send a list of process and documents they will have to go thru for a succesful closing, and a list of lawsuits currently active by buyers suing sellers for nondisclosure, you can do a court search for that list and explain to them how E&O and Realtor practices protect them. One thing I have always avoided is to gain point or listings thru attacking the previous agents company or reputation
The phone or a drive-by if the phone is not available (or if it is on the Do Not Call registry) works best and costs the least!
Hi Bradley, Expired listings are a great source of business. The letter I use is in this post. It's very simple yet very effective. You will of course want to adapt it to fit your personality and market. Just remember the only purpose of the letter is to get then to call you. Save the sales pitch for later.
Bradley,
I love expired listings. I really love knocking on the door and picking up at least 10-20 expired letters from other realtors, that the owner hands me. What I do is get the expired listings list and create a Tool kit for each home. I have a lunch size bag (Blue) that I put a $1.00 lottary ticket, Pay Day Candy Bar, and a bag of act popcorn as well personal marketing items. I knock at the door introduce myself, hand them a bag and begin a short conversation. Next thing I know I'm in and so far I have been able to capture 12 of 15 listings that I have been able to meet. Everyone sends letters and leaves messages. That to me is a lazy agent. Hope I don't offend anyone out there!!! But expired listings almost always want to sell. I have settled 6 of those 12. If you have bad weather its the best time to go. The phrase I use is Not rain nor Shine will keep me from serviceing your listing. I love it.
Sending a letter is a waste of time...and money! Plus by the time they get the letter they have already relisted. Your best bet is to use a service like Leadsenders (www.Leadsenders.com) and make daily phone calls. If you REALLY want to send a letter then they also give you the ability to print up mailing labels.
This is some great advice you are getting. I did the letter thing, I used parts of letters AR agents posted a couple months back. The one and only listing I picked up said they could fire me in 45 days if they weren't satisfied with my services. I got one listing from that and they love me, relisted at the end of the 45 day contract. But, alas, the house just expired, got some great showings but when they built their custom home they declined adding a bath for guests on the main level. The only other available bath was in the basement, and they would not install another even tho they had the room to add it to the laundry room...So, the story is, they killed the deal themselves and I will not relist.
Bradley: Go through Broker Byrant's and Katerina Gasset's blogs about expireds. They are the best in Active Rain.
Loreena,
Thanks for your input, but how do I find Broker Byrant and Katerina Gassett on Active Rain?
Brad
The key to mastering expired listing is to show up. Very few agents go after expired listings and from that small lot the majority just call or send a letter.
Here is a proven scrit I use:
Step 1. Knock on the door and introduce yourself.
example: Hi, my name is Brett Noel with ABC Realty, the reason I am here is because your home was recently on the market and is no longer available to the public. If I can bring you a buyer that is willing to pay a price that is acceptable to you, would you accept the offer?
The sellers answer says it all. If they say no, they usually won't list. If they say yes, than you have a good prospect. Just don't go for the listing just yet.
Step 2. After the expired seller says yes, ask them whay they think their home didn't sell. They will always blame either the agent, the market or the price.
99% of the time it will be the agent or the market.
Step 3. Agree with them and add the following statement. "I don't think your home was exposed to the entire market place" I have a system to expose more buyers to your home and would like to share that system with you.
Step 4. Set the listing appointment
Step 5. Have the best listing presentation system ever. Go to www.ListingpresentationMastery.net and watch the video for a dynamic listing presentation.
Brett Noel
Listing Presentation Coach
BrettNoel2@gmail.com
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