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Competition Can be Fun

Real Estate Agent with KW Utah Realtors

One of the things I really enjoy about the real estate industry is the co-opetition that exists between brokers. We are all competing with each other, yet we all need to work together and when it comes to certain topics (FSBO, DOJ lawsuits, Banks getting into the industry) we, as brokers, are largely united.

The last twelve months have been the most exciting I have seen in the industry (in my 13 years experience). There is a real energy in the industry right now with all the technology advances and the public now being so educated and with all the new competitive business models.

I don't necessarily like all the new agents that have flooded the market, but you take the good with the bad. And hopefully as the markets settle and all these new entrants feel the reality of what it takes to be successful in this business we'll see those numbers decline- besides the best will always do well in any profession because they will earn it.

And with all the new competition there is a real creative cultural movement going on where we are all thinking a bit more creatively and putting additional focus on our systems, service, and value. And this is ultimatley good for the consumer, and for us as professionals.

I can see it in the blogs. I began blogging about two years ago and at the time I felt like I was the only one. There were no comments because noone was listening. Today theblogosphere is becoming a powerful marketing force and more importantly, it's allowing us to communicate directly with consumers and understand how to become better at what we do.

And that's fun...


Craig Schiller
Trempealeau, WI

I could NOT agree with you more.

Competition is not only fun... it is challenging, it is invigorating, it fosters creativity, it creates fairness, it humbles you, it lifts your spirit, it does not allow of mediocrity.

But most of all it is the BACKBONE of this country. It squashes entitlement and is key to why we enjoy all we achieve.


Sep 03, 2006 10:30 AM
Carol Rumak
Geneva, IL

I could not agree with you more.

The business is getting more competative, what with the new agents and the tightening marketplace. Thats why real estate agents need to think of what they do as a business first and behave like a businessperson.

In developing your marketing plan you need to have an edge or strategic advantage over other agents and other listings that you are competing with. I would suggest to you that one of those strategic advantages that you can use is a good stager to prepare the homes to highlight best features of the home.

Agents across the country are discovering the advantages of using a good stager and a local ASP can readily be found at Staged Homes.

As Craig said, competition is fun, but it is only profitable when you win.

Be a winner.

Stage your home, Sell your house.

Sep 03, 2006 11:00 AM
Geri Sonkin
Douglas Elliman Real Estate 516-457-7103 - Merrick, NY
Long Island Real Estate & Staging Expert


Where does your blog live?  I'd like to see it.  Since you've been doing it for awhile now, have you made any changes in the way you blog or the things you write about?

Sep 03, 2006 11:29 AM
April and Greg Tracy
KW Utah Realtors - Salt Lake City, UT


My blog address is blueroof.wordpress.com and I definately have changed my blogging some as my blog has grown.

When I first started I wrote about much more personal things, but as more people began to read my blog I changed and I mostly blog about real estate stuff.

Good luck to you out in New York


Sep 03, 2006 03:28 PM
Susan Milner
Florida Future Realty, Inc. - Cape Coral, FL
Cape Coral Real Estate Broker, FloridaFutureAgents
Great blog. I have a few real estate blogs as well & have actually found some clients because of them. It gives you added credibility & sets you apart.
Sep 10, 2006 10:06 AM
Geri Sonkin
Douglas Elliman Real Estate 516-457-7103 - Merrick, NY
Long Island Real Estate & Staging Expert


I don't know how I missed your answer to my question, but I just saw it now.  After reading your articles I realize that my blog has a lot of growing up to do.  Looks like it will take quite some time and a lot of reading of everything out there.

Thanks.  Loved the blog.

Sep 10, 2006 11:22 AM