The price is wrong!

By
Real Estate Agent with Keller Williams Big Bear
https://activerain.com/droplet/4vBZ

 

 

It doesn't matter what you do right, if the price is wrong. All the marketing in the world will not sell an overpriced house. The single most important factor in selling your house is the price.

Lately I have noticed some similarities to this game going on in our market. The price will have the right numbers, just the wrong sequence.

A client of mine and I started playing this game the other day while we were looking at the homes available here in Big Bear. The house that started this humor was priced at $329,000. My client looked at me as we were leaving the house and said:

I'd like to move the 2 to the front and the 3 to the middle Bob. I looked back at him and said: Ding!, Ding!, Ding! The Price Is Right!

This started a series of fun that allowed me to build some trust and camaraderie with my client. The truth was not always far from the game that we were playing.

It also reminded me of this funny scene from Happy Gilmore...


Steve Hirschler

Associate, The Tim Wood Group

Coldwell Banker Mountain Gallery

42153 Big Bear Blvd.

P.O. BOX 6820

Big Bear Lake, CA 92315

stevehirschler@gmail.com

909 866-3481 EXT. 217 CELL 909 725-5889

Fax 909 866-3531

http://www.stevesellsbigbear.com

close

Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Lori Lincoln And Associates 08/31/2008 12:30 PM
Groups:
Second Homes
Posts to Localism
Orange County Real Estate
4RealzEd Internet Marketing Education
Tags:
pricing real estate
real estate pricing
pricing your big bear home

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
783,946
Susan Laxson CRS
HomeSmart Professionals - La Quinta, CA
Local Knowledge & Global Network

Funny post... but true!

Aug 31, 2008 11:47 AM #1
Rainmaker
1,138,116
Chuck Carstensen
RE/MAX Results - Elk River, MN
Minnesota Real Estate Expert

It is all about the price.  I wonder when they will get it.

Aug 31, 2008 11:55 AM #2
Rainer
161,208
Aventura | Bal Harbour | Sunny Isles Beach | REALTOR® 786-229-7999
SIB REALTY, Llc // WaterWayRealty.com - Sunny Isles, FL

You may be right. It seems that price is what moves property. There are many homes and condominiums that SEEM overpriced at a first glance, but have so many improvements that it may make sense.

Typically, very few people want someone else's improvements~ especially if they have to pay for them.

Aug 31, 2008 11:59 AM #3
Rainer
40,671
Scott Owens
Scott Owens Limited - Halifax, NS
REALTOR

Thanks for bringing humour to a very unfunny topic.  I do a very detailed market analysis on every listing I take, and am very accurate in my pricing, but some clients just won't listen.  I wish they would take the time to read your blog!

Aug 31, 2008 12:23 PM #4
Rainmaker
176,931
Lori Lincoln And Associates
Top Agent Serving Dighton Taunton, Rehoboth and more! - Taunton, MA
Top Agent Taunton,Dighton Rehoboth &more

Steve, Great post. Love the video and "Price is Wrong" game show photo. I will re-blog

Aug 31, 2008 12:29 PM #5
Rainmaker
597,934
Valerie Osterhoudt
Johnson Real Estate, Inc. - Cromwell, CT
ABR, Cromwell, CT Real Estate ~ 860.883.8889

Steve.. I couldn't say it any better.. and I've been saying this for a long time. The price can NOT be inflated... no matter what the *seller* wants.  Great post.. enjoyed the reading.

Aug 31, 2008 12:30 PM #6
Rainmaker
777,718
Michael A. Caruso
Surterre Properties - Laguna Niguel, CA

I love it.

All the advertising in the world won't help a property sell if it is overpriced AND there is nothing anyone can do to stop a house from selling when it is priced properly.

Words to live by.  Thank you!

Aug 31, 2008 12:37 PM #7
Ambassador
553,475
Larry Story
Total Care Realty - Greensboro, NC
Total Care Realty, LLC, Greensboro, NC Real Estate

Steve so true but, unfortunately there are so many "sign agents" out there that just tell the client what they want to hear and promise them the moon just to get the listing.

Aug 31, 2008 12:57 PM #8
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
150,900

Steve Hirschler

Big Bear Real Estate
Ask me a question
*
*
*
*
Spam prevention

Additional Information