It doesn't matter what you do right, if the price is wrong. All the marketing in the world will not sell an overpriced house. The single most important factor in selling your house is the price.
Lately I have noticed some similarities to this game going on in our market. The price will have the right numbers, just the wrong sequence.
A client of mine and I started playing this game the other day while we were looking at the homes available here in Big Bear. The house that started this humor was priced at $329,000. My client looked at me as we were leaving the house and said:
I'd like to move the 2 to the front and the 3 to the middle Bob. I looked back at him and said: Ding!, Ding!, Ding! The Price Is Right!
This started a series of fun that allowed me to build some trust and camaraderie with my client. The truth was not always far from the game that we were playing.
It also reminded me of this funny scene from Happy Gilmore...
Associate, The Tim Wood Group
Coldwell Banker Mountain Gallery
42153 Big Bear Blvd.
P.O. BOX 6820
Big Bear Lake, CA 92315
909 866-3481 EXT. 217 CELL 909 725-5889
Fax 909 866-3531