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A Markeing Campaign with Personality

By Emily Cressey

Commercial Real Estate Agent with The River Rock Group, LLC

August 31, 2008 10:30 AM

I was talking to my mom yesterday about my real estate business and how I could make a splash in my new farm area. And we came up with a great idea.

As a new commercial agent with Marcus and Millichap, my goal is to find a farm area and MASTER IT - going out taking pictures, getting comps, talking to tenants, etc. Then I'll be calling all the owners of these properties to introduce myself and try to create a relationship with them right off the bat.

I was also telling my mom about Send Out Cards, which is a personalized direct mail company that I have been investigating.

She came up with the brilliant idea of sending each owner a card the week that I call them with a picture of their building on the front. Since send-out-cards lets you insert pictures on your cards, it would be easy to upload my electronic pictures and let them know that I had visited their property. --> PROOF!

I thought this would be a great way to get people's attention and build credibility from Day 1.

Has anyone else already implemented something like this? I'd love to know how it's worked for you.

Sincerely,

Emily

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Rick Trowe

Cerium Learning - Tulsa, OK

Go With Trowe

sounds like a great idea

Aug 31, 2008 10:46 AM

Monica Bourgeau

Portland, OR

Business Coaching

Sounds like a great idea - and it will make you memorable to your prospective clients!

Aug 31, 2008 10:51 AM

Rob & Jeannie Steward - Realtors®

RE/MAX Advantage - Nashville, TN

We Work TWICE As Hard For You! - Ashton Group

Market updates are always good because people want to know what things are selling for in their area. Also mini CMA snapshots of the entire subdivision work well too.

Aug 31, 2008 11:25 AM

Denise Shockey

RE/MAX Aerospace Realty - Cocoa Beach, FL

Cocoa Beach, Brevard County Florida Real Estate

Hi Emily, I just started using it a week ago. I researched it and thought about it for a couple of months. I like it so far, not pushing the business aspect of it, just using it for real estate now. My husband had the same idea about putting a photo of an expired or fsbo on the card. I am still learning the system, so if you have any questions in a couple of weeks I'll know more. Take care.

Aug 31, 2008 11:30 AM

Connie Betz

Berkshire Hathaway HomeServices Ambassador Real Estate - Omaha, NE

Top Omaha Realtor - Omaha Homes for Sale

Interesting marketing idea. Be sure to let us know how it works out for you.

Aug 31, 2008 01:40 PM

Angie Brown

Anderson Real Estate - Anderson, SC

Real Estate

Yes, very interesting. I would like to know how it works for you, too!

Sep 09, 2008 04:51 AM

Unusual Commercial Loans Connected One form multiple lenders

Unusual Commercial Loans Connected - Sacramento, CA

Good luck it is always good to be motivated and it sounds like you are. We have used those cards and they work great.

Sep 09, 2008 01:25 PM

Emily Cressey

The River Rock Group, LLC - Shoreline, WA

I talked to my broker about this and he seemed to think it would be a good idea but "too time consuming" and/or not the highest and best use of time.

Considering I have about 1200 people in my database, I can see that it would take a while to get in touch with all of them.

I'm going to do it step-by-step, I think, with the idea being that I send a few cards each day to the people that I am able to make contact with on the phone.

I think I am going to use Send Out Cards to do this, but I haven't tried their system yet.

Sep 21, 2008 11:04 AM

Harrison K. Long

HomeSmart, Evergreen Realty - Irvine, CA

REALTOR , GRI, Broker associate, Attorney

Emily ... any positive marketing on a regular basis is good. We are always thinking of new ideas for that as part of our plan. Best wishes to you. Harrison

Oct 09, 2008 03:26 AM

Kenneth Kujawa

Century 21 Signature Realty - Saginaw, MI

CCIM, MICP

WOW!I think that is a great idea.

Oct 09, 2008 03:34 AM

Steve Hewson

KW Commercial Real Estate, LLC - Denver - Denver, CO

Denver Metro Comnulll Real Estate

Good idea. As you know, the key is consistency and don't give up the marketing activity too soon if you don't see results for 6 to 12 months. Good luck. Update us on your results in the future.

Oct 10, 2008 03:20 PM

Anonymous

Angela

hello all.. My boss uses sendoutcards for his financial business. We LOVE this system and it's VERY easy to use and not time consuming at all. It takes just a few minutes to enter contacts into the system, and it saves each contact and is VERY private. You can add an autopilot feature in a specific marketing campaign, in which cards are sent automatically. There are gift cards and gift baskets that you can send, thanking clients for their business. we also send thank you cards to potential clients for meetings. We've rec'd a big response to our thank you cards, gives an extra personal touch after a meeting and really sets a tone on how we do our business. If anyone would like to take a tour and send a card on us to yourself or someone else.. log on to www.sendoutcards.com/18334. this will take you to the website, take you through a tutorial and allow you to send a card to yourself or someone else for free, so that you get a feel of how easy the system works. Along with being able to upload images, you can also send the company 4 different signatures that you can apply to each card you send, looks like you actually signed the card. No lable making, no handwriting notes, no postage to worry about.. SendOutCards does this all for you.. All you have to do is enter contact information! GREAT SYSTEM and is EXTREMELY benenfical to real estate agents, FA's, or any sales position out there!! Also, please feel free to email me should you have further questions!! I'd be happy to walk you through they system over the phone! angmyrt1@comcast.net

Nov 16, 2008 06:08 AM

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A Markeing Campaign with Personality

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Emily Cressey

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