One of the biggest struggles I face in my marketing efforts is staying away from the things that can distract me from my marketing plan, and with the rapid advancement of the online tools available to us, it's especially easy to chase rabbits when tweaking my online presence.
We all want the latest greatest tools, but we have to be careful not to overwhelm the people we work so hard to attract to our sites. Sometimes adding more can simply detract from the quality of your website. This morning I read a great RISmedia article about how to attract people to your website, and it basically hits on the same point I posted about yesterday, STAYING FOCUSED.
It can be tough, but keeping things simple, and keeping your end goal in mind is CRITICAL to both driving traffic to your website, and converting that traffic into clients. IMO, being very selective about which rabbits to chase will bring better results in the end.
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