A while back I posted about buyers who think every seller is in trouble. Here is my take on the opposite side of the coin for sellers who need to sell but can't or won't accept that they may have to take less than they want in order to sell the home.
The reason, foreclosures and short sales and just the volume of properties available in any given neighborhood. Add to these the noticable lack of qualified buyers and it is harder than ever to sell a property. For those of us out there marketing listings it presents a major obsticle. Do we convince our sellers that the must take a lower price for their home to just generate showings, do we do our best to market the home at the price it SHOULD sell for despite the fact that it cuts down on showings? The fallout of course is a very frustrated seller who thinks we aren't doing our job because their home is not getting shown.
I spent most of my past weekend dealing with one of my sellers who is very frustrated because his property isn't being shown. Of course it is our fault for not doing enough marketing or pushing it hard enough to the few buyers out there. The fact is that this home is a really nice one for the area. It is probably priced right when compared to others in the same area. But....it is also higher priced than everything else too.
After repeated attempts to defend myself I had enough. I told the seller that we are doing everything we can to market his property. If the urgency to sell is such that he just has to sell quickly so he can exit the area before the snow flies than his only option was to drop his price. Otherwise there wasn't anything else we could do. His property will sell when the right buyer comes along but it might be a long wait considering the market conditions as they are right now.
I don't feel good telling a seller that they have to take less than they probably should have to take for their home, but on the other hand I refuse to take abuse because a home doesn't sell. We do what we can and that is all we can do. If it isn't good enough then perhaps we are better cutting our losses and moving on than continuing to beat ourselves up over something we can't control.
Any thoughts out there?
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