There's Staging ... And Then There's Staging! I've Shown You Mine Now You Show Me Yours.

Real Estate Agent with Dove Realty Inc.

There are a lot of people who think that staging is just throwing furniture into an empty room and calling it good. You can see from the pictures below that is not the case. The true purpose of staging and photography is:

  •  To accentuate the very best features of a room;
  •  To draw the buyer in;
  •  To make this house stand out amongst the competition;
  •  Thereby creating the setting for the money shot.


Staging is an art, not just a skill-set. So the next time you’re looking for a stager in Seattle, look at more than just the bottom line: look at their body of work.

This is the same room in the same house. Both rooms have been staged. The room on the left was staged a year ago and the picture on the right was staged by me a few months ago.

Okay Stagers if you have any examples of rooms you've re-staged, post them now!











   I am the Seattle Realtor who stages all of my listings at no addtional cost!

"The Better it Looks ... the Better It Sells"



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Wanda Richards
Shows Great Home Staging and Web Solutions - Roanoke, VA
Shows Great Home Staging

Susan - I think the photos say it all!  Great job. 

Sep 13, 2008 07:58 AM #21
Susan Peters
Dove Realty Inc. - Seattle, WA
The Better it Looks the Better it Sells

Bill: I wish I could make this happen with a pill. Thanks!

Wanda: My photographer certainly does his part to make a difference.

Sep 14, 2008 03:46 PM #22
LS Rogers Realty
LS Rogers Realty - Richardson, TX

Nicely done. Staging does make all the difference between getting it sold and having it sit for a while.

Sep 15, 2008 02:13 PM #23
Chris Fisher
Your Virtual Assistant - Concord, CA

Very nice photo, Susan.  I always enjoy looking at before/after photos.  Great work!

Sep 19, 2008 04:35 AM #24
Sharon Young
Ivy League Mortgage Philadelphia, Pa - Southampton, PA

Susan, nice photos and staging. What a difference! And I wanted to thank you for your comment on my blog about what breed Gracie is. The blonde baby in your arms in your picture looks just like Gracie! I couldn't believe it. Is it just the picture? What breed is your blonde baby?


Sep 20, 2008 01:55 PM #25
Susan Peters
Dove Realty Inc. - Seattle, WA
The Better it Looks the Better it Sells

Hi Sharon,

That's my male Lhasa Charlie. I got him from the Seattle Pure Breed Rescue. They said he was probably a puppy-mill puppy. He has hair like a Maltese and a very un-Lhasa like disposition. He also has a pointier nose and finer bones than my female Molly. (She's a pretty good example of a Lhasa, although maybe a  little larger than the breed calls for.) I've had both and to me he seems a little more like a Maltese but he's a bit bigger.

I'd like to do that breed test on him, but no matter what, he has to be the sweetest dog I've ever had.

Sep 20, 2008 07:39 PM #26
Michele Hess
Simply Staged Inc. - Rockford, IL
Home Stager Rockford - Simply Staged Inc
Susan, great example of what a talented stager can accomplish. Great work!
Sep 20, 2008 11:57 PM #27
James Wexler - Scottsdale, AZ

we have so many homes on the market here in greater phoenix, that the staged home always sells more quickly if both homes are priced very closely

Sep 22, 2008 03:10 AM #28
Susan Peters
Dove Realty Inc. - Seattle, WA
The Better it Looks the Better it Sells

Michelle: Thanks Michelle. I have to admit , I had a pretty good house to work with.

James: If staging beats on stagin then great staging has to beat mediocre staging.

Sep 22, 2008 12:54 PM #29
Lynn Crawford
A Different View - Olney, MD
Staging DC & Maryland

Susan - This is the living room of one of my favorites: Before and After


It received two contracts in five days - the only other listing in the neighborhood took over nine months to sell!

Sep 23, 2008 12:59 AM #30
Mark Hall
Realty One Group Cascadia - Vancouver, WA
Homes for Sale Vancouver Washington

vancouver wa real estate www.ernw.orgThis is at a client's house who called and asked for staging help before we listed. This is what it was like BEFORE we got there! I love these clients. The entire house is beautiful.







Sep 23, 2008 02:50 PM #31
Margaret Oscilia
Creative Concepts-Home Staging and Contracting, Salem Oregon - Salem, OR
Home Stager, Salem Oregon

master before

This was a fun bedroom to transform -

master after

Second hand lamps - $45, paint $25, bedding $80, vase $20, sticks - free

Value of updated look for MLS?  Huge!

Sep 23, 2008 03:09 PM #32
Susan Peters
Dove Realty Inc. - Seattle, WA
The Better it Looks the Better it Sells

Lynn: Sleeker yet warmer and much more inviting!

Mark: Clients like these are rarer than hens' teeth.

Margaret: A $200 fix that looks like a million bucks!

Sep 23, 2008 08:04 PM #33
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Like I've learned from one professional stager,it doesn't cost to stage your house it pays. It is a great investment for sellers who sells their house. And thank you very much for making a comment on my post.

Sep 26, 2008 07:59 AM #34
Russel Ray, San Diego Business & Marketing Consultant & Photographer
Russel Ray - San Diego State University, CA

"The better it looks, the better it sells."

It doesn't cost much to trademark a phrase, and you should certainly do that if it's not already taken.

I really like the way you took care of the fireplace. I bet you could really do something with some of the fireplaces in the homes here. It's like the fireplaces were an afterthought: "Hmmmm. Where should we put it. There's a little wall over there between the two doorways. How about there?"

Sep 27, 2008 10:34 PM #35
Sharon Paxson
Compass - Newport Beach, CA
Newport Beach Real Estate

Susan - thanks for the comment on my post, and I enjoyed reading this blog as I am in the process of staging a new listing that is going on the market this week. I love what you did with the property in your post. It is night and day. I completely agree that properties should be staged.

Sep 28, 2008 04:18 AM #36
Susan Peters
Dove Realty Inc. - Seattle, WA
The Better it Looks the Better it Sells

Lanre: "It doesn't cost to pays!" I like that!

Russel: I'm going to check that out. Thanks! Actually I didn't do a thing to that fireplace except dress up the mantle, use a different angle and a professional photographer.

Sharon: The funny thing was that it was staged in both photos.

Sep 28, 2008 08:17 AM #37
The Rains Team
Keller Williams Realty Atlanta Partners - Hoschton, GA
A higher standard in real estate


What a beautiful room you've created; it's so much more warm and inviting and the picture is 20 times better than the other one.

--Anne Rains

Oct 01, 2008 04:52 AM #38
Debra Kukulski, Broker Associate
RE/MAX Suburban - Cary, IL
SRES;SFR,CDPE;GRI;ABR;e-PRO Realtor, Northern IL

Excellent work, Sharon...the pictures say it all!

Oct 01, 2008 05:40 AM #39
Susan Peters
Dove Realty Inc. - Seattle, WA
The Better it Looks the Better it Sells

Anne: I have to admit the photographyis a big part of it.

Debra: Thanks for stopping by!

Oct 01, 2008 12:57 PM #40
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The Better it Looks the Better it Sells
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