A client called me today and asked if she should re-carpet her whole home now that it is on the market. We talked about the pros ad cons of carpeting, and the costs and labor involved. After hanging up with her, it struck me how much our clients TRUST us and our opinions. This homeowner was willing to trust me not only with the sale of her home, but also the $5000 carpet job!
Trust is a powerful thing, and is directly related to referrals we get each and every day! Our clients trust that we know everything! They assume that we are professionals in the market, and that we should have all the answers.
Trust creates a great relationship that we can build on and create clients for life and raving fans. Trust allows the monthly "Items of Value" I send out to mean something more than garbage can fodder.
In addition to trust, making yourself the trusted advisor to all of your clients in a terrific thing! Imagine how you can be there for clients in this "slow" market and how they will be calling you when the media tells them that the market is better (an unfortunate truth!)...
BECOME YOUR CLIENTS TRUSTED ADVISOR!
Comments(7)