I'm a fairly new agent in Brookline, MA and like most new agents I want to establish great long-term relationships with my clients and remind my friends and acquintances that I'm in real estate business should they think of someone who may need my help. I'm setting up quarterly mailings and e-mailings to keep my name exposed, but of course I'm realizing that I need to be smart about investing time and money into such prospecting as my budget is quite limited. Luckily, I just found a new tool that's perfect for me. It's a new technology (got rolled out in spring 2008, but the latest upgrade Genie2.0 was just launched on Aug 12, 2008) that provides its users instant comparison shopping across major shopping, auction and e-Commerce Web sites. It's free for end-users, anybody can download it here www.myshoppinggenie.com/shoppingsmart
What makes it a great tool for me is that I can distribute Genies to my friends/customers as a Thank You gift which they'll love if they ever shop online or just like to find a bargain online using price comparison information to negotiate in brick-and-mortar stores, while I get to have my face/logo/design appear on Genie toolbar every time they use Google or any other major search engine. Here's a demo of how Genie works, this technology is very new so it maybe hard to visualize http://mymarketinggenie.com/shoppingsmart/
I'm spreading the word about this technology to fellow Realtors, my favorite small businesses, practices, local artists, non-profits, dentists etc and feel free to do the same! It's a way to build that continuous exposure without being invasive (not to mention how expensive that gets) with a pile of mail or numerous emails which don't always get read anyway. Whereas this is really subtle, but consistent exposure AND you can customize/change your message/logo/photo as often as you'd like: you can advertise a particular listing this week, some promotion or event another week, or just have your photo with a hyperlink to your site or your brokerage site page
Feel free to contact me if you have any questions about it and let me know how you like it. Also More about Genie at www.buyingwithgenie.com
Karina D
857-636-2278
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