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Create a signature that works!

By
Real Estate Agent with Keller Williams Realty

Signatures are a simple tool that are incredibly powerful.  Our single most important task as Realtors is to.... prospect!  If you are sending out e-mails without a good signature you are missing out on a powerful prospecting tool.  

It doesnt even matter what the email is about.  Think about it.  Do you send email messages to people that dont know you are an agent?  Your childrens teachers?  Groups that you are active in? (Church, the gym, tennis or golf clubs, boy scouts, PTA.. etc...)  Your signature should be on every email.  People are interested in what you do.  Give them a chance to contact you about your business. 

Information that should be on signatures     A.) Name and Designations     B.) Location, if not full address: Sometimes buyers are working with agents in multiple cities as they consider a relocation. (Also good for agents in other cities.. Hint! Hint!)     C.) Email address and Website: Make it easy for them to contact you.  Make sure they both are working links so your website and email are just a click away.  Some of your clients email programs may change the format of the message so the links may not work, but for most links work     D.) Tag Lines, Photos & Logos are great.  Downside is that sometimes your email doesn't make it through aggressive spam filters.  Test your signature by emailing several people and follow-up with them by phone to see if they received your email.  (Send the email to past clients and kill two birds with one stone... Don't forget to ask for referrals!)

Carolyn Nelson
Realty One Carolina, LLC - Burlington, NC
Your Triangle to Triad Real Estate Expert!

Yes, signatures are very important and it is always a great idea to include information that will allow the recipient to contact you and market your business.

And yes, you have to be careful with images and links because AOL and other programs will not accept the email.

Sep 04, 2006 04:02 AM
Karen Villa Schweinfurth
RE/MAX Northwest Realtors, Inc. 425-308-3669 - Everett, WA
ABR, CRS, SRES, CyberStar
Richard, excellent information that hasn't been talked about here. You brought up some great points as to what to have in your signature. It is another way to market yourself.
Sep 04, 2006 04:03 AM
Crystal Pina
774.289.5521 - Worcester, MA
Remax Professional Associates

I was just speaking to a webmaster about this subject recently. I get lots of newsletters from various marketing individuals. Some come so nice, set up just like their website. Well, this webmaster sends his newsletter in plain text because he wants to be sure it makes it through the filters. All he has to rely on is the information he sends, and luckily he sends out great information. For this reason I keep my signature on file in plain text.

Sep 04, 2006 04:18 AM
Bob Pavey
RE/MAX Hometown - Aventura, FL
CRS
I didn't realize that people sent e-mails without that info. Been doing it since I started sending e-mails it's uniform and they will always know its from me if by e-mail or regular snail mail
Sep 04, 2006 04:25 AM
Christopher Smith
TREGO REALTY - Cedar Rapids, IA
Good post Richard!  I'd like to put my logo on my email but haven't figured out how to do that yet!
Sep 04, 2006 04:33 AM
Jim Lee, REALTOR, CRS
RE/MAX Shoreline - Portsmouth, NH
Buying or Selling? Ann & Jim are the local experts

Signatures are a very important part of e mail and if you don't have one yet, you need to get create one today.

I personally have several signatures set up in my e mail program and just switch back and forth depending on who I'm writing to.

Jim Lee, CRS, ABR, GRI, e-PRO

Realty Executives Associates, Knoxville, Tennessee
http://www.knoxvillemls.com%20/mailto:Jim@KnoxvilleMLS.com
What's your house worth?? www.PropertyPricer.com
(865) 693-3232, My Personal Toll Free # 1-800-662-2488 ext. 163

Sep 04, 2006 05:13 AM
David Williams
SanDiegoSeller.com - San Diego, CA

Heres mine:

DAVID WILLIAMS is a California Licensed Real Estate Broker, Realtor & Appraiser.

 

(619) 665-7653

1-800-937-3557 Toll Free

 

Visit my website http://www.SanDiegoSeller.com for FREE information.

 

-Buy a Home With NO Money Down

-Distress Sales

-FREE Seller Reports-Sell Your Home Fast And For Top Dollar

-FREE Buyer Reports-Get The Most Home For Your Money

-FREE Over-The-Net Home Evaluation

-Find Out What The House Down The Street Sold For

-And much more...

 

Oct 05, 2006 07:08 AM
Tina Prioleau
Keller William Realty South - Fayetteville, GA
Can anyone share the software they used to create their e-mail signature, including their photo?
Nov 02, 2007 01:11 PM
Carolyn Nelson
Realty One Carolina, LLC - Burlington, NC
Your Triangle to Triad Real Estate Expert!

Hi Tina,

There are several software programs on the market. One that I would recommend is www.addbranding.com. It is very easy to use and it creates a brand.

 

 

Nov 02, 2007 01:15 PM
Richard Ives
Chicago, IL

Richard, excellent information.  Great post.

Have a great 2008!

Feb 04, 2008 06:51 AM
Anonymous
Tina Prioleau

Richard:  Thank you for taking the time and for being so detailed in you response to my question! 

 

Feb 05, 2008 11:43 AM
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