How to SuperCharge Your Activerain Blog With Feedburner (Part 2)

Services for Real Estate Pros with Christian Real Estate Network & SpeakMyLanguage

Disclaimer: You don't necessarily have to have an Activerain blog to apply these principals.

In my last post, I reviewed the basic concept of RSS and how it can be used as a syndication tool.  Alot of people use RSS readers, or have signed up to RSS via email without even knowing it... but many people don't seem to grasp the value of being an RSS publisher.  If you have a blog, you ARE an RSS publisher whether you knew it or not!

If you don't have a solid understanding of RSS, don't know how to find your own feed, or aren't yet signed up for Feedburner, make sure to read my last post to review before you move on with this one.

Click Here to Read My Last Post:

The Ultimate (& Practical) Guide To Optimizing Your RSS Feed (Part 1)



Moving forward, you should have a firm understanding of what RSS is, how to find your RSS feed, and how to subscribe with Feedburner.  As I went over last time, Feedburner is a great tool for expanding the reach of your RSS feed and essentially gives your readers more options.


Understanding Feedburner Email Subscription Options

One of the primary benefits of using Feedburner is the ability to let your readers subscribe to receive future articles via email.  If you don't understand the significance of this... trust me... it's huge.  The ability to "push" your content to subscribers is revolutionary.  And email delivery does just that.

So let's cover the basics.


First, you'll need to activate this feature within Feedburner.  Login to Feedburner, Navigate to the "Publicize" tab, Click "Email Subscriptions" in the sidebar, and click "Activate".  I highly recommend that you keep the default settings.


Feedburner email activation


Now that it's activated, let's review some of your choices.  The first screen will immediately give you an option to create a form to capture new email subscribers.  Let's put this in our ActiveRain sidebar to give people more subscription options.


Setting Up A Feedburner Email Subscription Box in My ActiveRain Sidebar

Step 1: Copy and Paste the html in the box as shown below.


Feedbuern Step 1



Step 2: Navigate to "My Settings" in your ActiveRain account.  Under the "Blog Description" box, paste in the html code for the email form.  If you are up for it, you can even change the text that appears within the box.  The default says:  "Enter your email address".   I like mine to be more descriptive... something like: "Enter your email to receive future articles:".

I love feedburner



Step 3:  Admire your fine work.  Go to your blog and make sure it looks ok.


feedburner for president


Before you're finished with the email subscription options, make sure to visit the "communication preferences", "email branding", and "delivery options" sections in feeedburner to set those up.  While you're at it, go ahead and activate "Ping Shot" which is just below "delivery options".



Now that you have an email subscription box set up, lets quickly review one more option in feedburner.  Navigate to the "Optimize" tab, and click on "FeedFlare".  This is a unique option that allows you to add extra features to the bottom of your feed.  In this example, I've chosen the ones that I like to use, but the choice is completely yours.




You'll find a host of options within your Feedburner account that I don't have time to review here.  Many of them won't apply to you unless you plan to post podcasts, place advertisements in your RSS feed, or want to Geotag your post with a location.  So you don't really need to worry about most of them.

Now that you have Feedburner set up properly, and have given your readers an easy way to subscribe, the only thing left to do is promote your feed which I will covering in my next post. 


~Homework~  Get your Feedburner email subscription form set up on your blog.  Then, make sure to subscribe to this blog so you can read the third and final part of this RSS Series.



In the 3rd and final part of this RSS series, I'll show you how to:

  • Improve your RSS subscriber count
  • Analyze Feedburner subscriber data
  • Promote your email subscription form
  • Add Subscription options to blog posts


Click Here to Read Part 3!


Please comment if you have any questions!!


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ar      e


From: The Publisher's Guide to Understanding RSS


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Michele Reneau
Certified Staging Professional (CSP) Elite Instructor - Summerville, SC
Realtor, GRI ~ Charleston, SC Relocation Experts Team

Justin, Thanks for this post. I followed the instructions but when I check my blog, my subscription box isn't there.  I'm not sure what I did wrong, but I've re-read the instructions. Any suggestions? How could I have messed it up?

Sep 15, 2008 12:51 PM #57
Michele Reneau
Certified Staging Professional (CSP) Elite Instructor - Summerville, SC
Realtor, GRI ~ Charleston, SC Relocation Experts Team

Ok, nevermind. I copied the wrong html.  Thanks for the info!!



Sep 15, 2008 12:54 PM #58
Daisy Montano
The Saavedra Team - Phoenix, AZ

Great Information. Thanks for posting.

Sep 16, 2008 05:31 AM #59
Jason Daley
Bremerton, WA
Kitsap County Real Estate, Bremerton, WA Real Estate

Interesting, I wondered what the purpose of the FeedBurner links people had on their websites and blog s where all about. Just one more thing to add to my web Knowledge database, seems like I find something new every week. Thanks!

Sep 29, 2008 10:38 AM #60
Michael Sahlman - Keller Williams Realty - Miami Beach, FL
e-PRO - Miami Beach Florida Luxury Homes

Glad to see this info and the post. I need to set mine up. Thanks.

Sep 30, 2008 01:21 AM #61
Sarah Eubanks
Hill Valley Financial Services - Oregon City, OR
Preferred Oregon Loan Consultant & Notary Public

Hi Justin ~  Two down and one to go.  So far, my non-techie mind is doing okay, so this means you are doing a good job!  Thanks...

Sep 30, 2008 04:11 AM #62
Pam Jank
Coldwell Banker Schneidmiller Realty - Coeur d'Alene, ID
Your Coeur d'Alene & North Idaho Real Estate Pro

Coeur d'Alene, Idaho - City by the LakeJustin, Jeremy Blanton sent me here.  Thank you so much for this "How To"  I will be following it step by step. 

Sep 30, 2008 05:06 AM #63
Alexander- Slocum
Premiere Property Group, LLC - Vancouver Washington - Vancouver, WA
Realty Team- Vancouver WA Real Estate

Hi Justin, I'm still working on this.  Apparently the Feedburner system does not like html created by MS products such as FrontPage (many of my posts) and MS Word.  Thus, I'm learning to use TidyATL to clean up the html and try to get the feed to work.  Thanks!  John

Oct 07, 2008 09:19 AM #64
Winter Baserva
Seasons Realty Group of Solid Source Realty, Inc. - Atlanta, GA
Realtor -Homes For Sale, Atlanta, GA

wow. I think I got it all...for now....there is so much TECH stufff to learn.

Oct 09, 2008 03:36 AM #65
Jeff&Grace Safrin
F.C.Tucker 1st Team Real Estate - Valparaiso, IN

Bookmarked this for implementation on a rainy day :)




Oct 20, 2008 06:05 AM #66
Brian Burke
Kenna Real Estate - Englewood, CO
Broker & Advising Expert-Denver Luxury Real Estate

Whoa! I think I did it. Finally, should have done this a long time ago! Now ready for some activity. Thanks Justin ~Rita

Oct 20, 2008 02:14 PM #67
Emily Lowe
The Lipman Group | Sotheby's International Realty - Nashville, TN
Nashville TN Realtor

Okay I just set this all up - thank you so much!!!

Oct 21, 2008 02:21 AM #68
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

I can't believe I missed this one - and I'm a subscriber, shame on me - awesome!  Thanks to Jason for mentioning how he did it. ~ Anne Marie

Oct 21, 2008 03:44 AM #69
Lee Cunningham
Cunningham Team RE/MAX R.P. - Greenville, SC
Greenville SC Real Estate

Thank you. I'll be going through this step by step to make sure I get it right this time. Really appreciate all the work it probably took for you to put this together. Take Care,

Oct 21, 2008 03:56 AM #70
Kristin Moran
Owner - RE/MAX Access - - San Antonio, TX
San Antonio,TX - Real Estate - 210-313-7397

Wow.  You are one smart tomato.  THanks for sharing this.  My eyes were WIDE open figuring it all out.  Thanks! KM

Oct 21, 2008 06:25 AM #71
Paul Chavez
Earth Origins Realty - Albuquerque, NM
Albuquerque Realtor, NM EcoBroker, and General Contractor

Is there a step by step guide out there on how to post a feed onto a website.  I am trying to get a rss feed onto my homepage but am at a lost for words.  And my eyes are blury from too much computer screen time trying to figure this one out!

Nov 12, 2008 09:20 PM #72
Norma Crouse
HER Realtors - Pataskala, OH
Norma Crouse

Thanks for the information.  I thought it was going to be complicated but I did exactly what you said and it was pretty simple.

Dec 29, 2008 09:27 AM #73
AMBER NOBLE GARLAND - Top Real Estate Expert, Property Tax Appeal Specialist & Author
Strategic Marketing Expert & Relocation Specialist Serving New Jersey and nationwide! - Marlboro, NJ
- The Agent You Can Trust To Deliver REAL Results!

Justin you have been a God-send with all the information you provide...especially with this 3-part series. Thank you so much!

Jan 08, 2009 12:43 PM #74
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

I know I've read this before, but I'm coming across it again and appreciate the tutorial.

Feb 05, 2011 07:33 PM #75
Alexander- Slocum
Premiere Property Group, LLC - Vancouver Washington - Vancouver, WA
Realty Team- Vancouver WA Real Estate

OK -- got the Feedburner basics to work, and now have the link on my blog.  The html for the form no longer seems to work -- but that's OK.  Thanks!

Feb 09, 2011 01:51 AM #76
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