Is Staging Enough?

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Home Stager with Staging by Patricia

Is Staging Enough?

I have been staging now for almost 3 years. I have seen when Realtors don't get staging and when they do.  I have seen many success stories when staging was applied and unsuccessful stories when staging was not applied.  The property sits and sits and well, sits.

Lately though I have asked myself is staging enough?  Each and every stager has their own set area of talents which they use and are successful with.  I personally have my own thoughts about "just staging".  Before anyone gets annoyed...I am in no way, no means saying anything negative about staging. After all I am a stager...whew!

My question is very simple: Is staging enough?  My background is in Interior Design and I understand the two are very different.  I walk into a home and right away I can get a sense of the home and which way I am heading to stage.  I like to theme each house.  The location plays a huge part in my mind as to how I am going to go about each and every project.  I usually drive around the neighborhood and get a feel for the location i.e. neighbors etc. Sure I can put in some fabulous accessories but why stop there? For example: To me the kitchen is one of the most important rooms in selling a house. If I see a kitchen in which the cabinets look old I think to myself why not paint them or re-finish them and add new hardware?   It is cost effective and it really helps when selling a property.  If I see everything in the kitchen has been upgraded and I notice the ugly plastic switch plates.  Why not help your client, (charge them a small fee of course) and change the switch plates to stainless steel? That small detail alone will give it a feel of an upgrade.  If you see florescent lighting in the kitchen that screams "The 70's called and wants to know if they can have their lighting back!" Again, purchase a brushed nickel fixture.  I have a handyman that works with me and this helps me out quite a bit.  Can we talk about countertops? Seriously folks... Doing upgrades costs the client a lot less most of the time then let's say the first price reduction. I say fellow stagers why not step it up?  Interview some licensed and bonded handymen.  Talk to some painters.  People are always willing to help especially if it leads to business. Let's blow our clients away.  I have enclosed pictures of a property that I just finished.  It was in terrible shape but the challenge and transformation alone was worth it; not to mention that in five days it was under contract!

 

 

 

 

 

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Rainer
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j r
International, IT

This question has been on my mind as well and I can't wait to read some of the reactions ;)

Sep 09, 2008 07:50 AM #1
Rainmaker
216,847
Margaret Oscilia
Creative Concepts-Home Staging and Contracting, Salem Oregon - Salem, OR
Home Stager, Salem Oregon

I agree -- staging isn't always enough!  I have a home beautifully staged, but there are some maintenance issues that the buyers refuse to address and so the house sits.  It's killing my statistics! 

I love your photo!

Sep 09, 2008 09:24 AM #2
Rainer
14,127
Robyn Guinn
StageAZ - Phoenix, AZ
Home staging, Arizona

It wouldn't make sense to stage a house if it was absolutely filthy or had wall to wall wallpaper everywhere and the seller refuses to do anything or let us do anything.  No matter how attractive the staging is a wreck is still a wreck.  We can try and help them with the emotional attachments and the self sabotage when selling but some just won't budge.  

On the other hand, there are more diamonds in the rough out there that we do get to work with! That's what we do, we take a wreck and turn it into something beautiful. We paint, we tear down, we put up, we hang up and clean up and with a little help from our friends and subcontractors, it's transformed. 

So the answer to your question is staging enough, NO.  It's the whole package! ;)

We had to work with the ugly Formica green counter tops, but it worked!  Sold in 32 days.

Sep 09, 2008 12:16 PM #3
Rainer
4,067
Patricia Barta
Staging by Patricia - Great Falls, VA
Staging by Patricia, N. Virginia

Robyn this looks fantastic! The before picture not so much....CONGRATS on a GREAT JOB!

Margaret- I try and walk away from those...it is a waste of my time and honestly a waste of their money.  I do try and make them understand but sometime they know best or so they think...

Sep 09, 2008 12:23 PM #4
Rainer
14,127
Robyn Guinn
StageAZ - Phoenix, AZ
Home staging, Arizona

thank you Patricia.  Since the seller painted and put in new carpet, which as you an see was a must, it left us with very little staging money, so he only wanted light staging.  We did a little in the kitchen to detract from those ugly counter tops, and a sitting area. Wasn't my best work or the way I would have preferred but it sold quickly and it worked and that's all that matters.  Sometimes, the wrecks are the most fun when we can really resuscitate it and bring it back to life.

Looks like you had fun in your before and af.  Did you rip out the wall paper?  Were the cabinets yellow and white?  It's hard to tell.

 

Sep 09, 2008 03:09 PM #5
Rainer
4,067
Patricia Barta
Staging by Patricia - Great Falls, VA
Staging by Patricia, N. Virginia

Robyn,

Yes the cabinets were various shades of yellow from such things as grease, wear and tear etc..(you get the picture) we primed and painted them added new hardware.  We did take the wallpaper down as lovely as it was it needed to GO!

Sep 09, 2008 11:45 PM #6
Rainer
12,545
Leah J. Armstrong
House to Home ReDesigns & Real Estate Staging Vancouver B.C. - Port Moody, BC
Home Staging Port Moody B.C.

Cosmetic renovations IS my general definition of staging in my market.  We generally have reason to recommend painting, flooring, window coverings, and light fixtures in homes that were built in the 70;s, have been the sole address of one family in that time, and are original everything!  We always work within a reno+staging budget of 1-2% of list price, max 3.  We have built a large resource directory for trades, and offer project managment if required.  Lots of pics on my blog.  Homes in newer areas would not require such makeovers, hence the wide range of what defines "staging".  I think the house itself dictates what is "enough".

Sep 10, 2008 02:28 PM #7
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Rainer
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Patricia Barta

Staging by Patricia, N. Virginia
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