Hockey Mom in the White House

Education & Training with Big Phish Partners

Hockey Mom in the White House Did you happen to catch Sarah Palin's acceptance speech for the vice presidential nomination at the RNC the other night? If not, you missed what could be the best example of personal brand marketing in recent history. Less than a week ago, Palin was nothing more than the nearly anonymous governor of Alaska and the punchline of numerous water cooler jokes. But on Wednesday night, with the whole world watching, she stood up straight, looked America in the eye and told us all what makes her different. Not better. Not greater. Different. And the next day, even the pundits who had thought John McCain was insane to choose this self-proclaimed "hockey mom" as a running mate had come to believe his chances of becoming the next President were the best they've ever been. That's the power of personal branding and a perfect example of how it's done. As we point out in the Company of One seminars, it doesn't take a genius. It doesn't even take a marketing degree. All it takes is a clear understanding of who you really are, what you really do, how you do it diferrently from everyone else - the benefits of that difference to your customer. Sarah Palin obviously understands all that. And if she winds up becoming our next Vice President, it'll be the first time since Ronald Reagan we've had a real marketer in the White House. Given the role of ambassador that every Vice President plays, that attribute can't help but elevate America's brand image abroad.
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Comments (5)

Ron Brown NMLS #270845
NMLS ID: 40831 - Federal Way, WA


Welcome to Active Rain!  Congratulations on your first blog, I couldn't agree more!  You'll find this is a great site for sharing ideas, networking, and growing your business.  If you ever have a question about VA loans, or FHA loans I'd be happy to help!

Ron Brown

VA Loan & FHA Loan Specialist

First Mortgage Company of Washington

Puyallup, WA

Sep 09, 2008 01:18 PM
Marcy Fedalei
Keller Williams Realty - Spartanburg, SC

May I be one of the many to welcome you to ActiveRain - a great place to share thoughts, ideas and information. Enjoy!

Sep 10, 2008 12:00 AM
The Trumm Team Omaha Homes for Sale, Real Estate
Keller Williams Greater Omaha - Omaha, NE


Welcome to ActiveRain!

If you would like a few tips on getting the most out of ActiveRain, please visit my blog Welcome to Active Rain.  It has a few simple steps of what to do now that you have joined.

If you ever have any questions, just let me know.

Troy Trumm

Sep 10, 2008 12:53 AM
Dwayne West
Atlanta Real Estate - Canton, GA
Canton Georgia Real Estate

Welcome to the Active Rain community. You have chosen a great site with tons of information you can learn from.

Sep 10, 2008 02:02 AM
Jean Terry
Keller Williams Realty Spartanburg, S.C. - Spartanburg, SC

Hi and welcome to Active Rain, a great site to network, share, learn and have fun.

Good Luck....

Sep 10, 2008 07:42 AM