A friend (who I won't name here) recently sent me a link to BlogBlaster - a tool that claims (among many things) to create 2 million links to your website or blogsite. One aspect is to generate better search engine results - the following claim speaks to this benefit.
"Blog Blaster will automatically create thousands of links to your website - which will rank your website in a top 10 position."
Imagine you're a Google analyst and you noticed a red flag appear for somePoorBastardThatUsedBlogBlaster.com on a master dashboard that you watch. As you investigate deeper you find that in the last 30 days, more than 10,000 inbound links have surfaced all pointing to your blog.poorBastard.com (or poorBastard.com subdomains) ad banner.
As an analyst trained to spot nefarious activity (i.e., gaming tactics to increase search visibility and ranking results), you quickly see this as an extremely unlikely scenario since most websites acquire naturally-generated inbound links (a key measure of importance in Google and other search engines) typically at a must slower pace. As a seasoned analyst at Google, you look at some of the links and realized they were all manufactured by a machine process (BlogBlaster) intended to accelerate visibility and search recommendations. As it becomes apparent that this is a scheme, not a natural acquisition of IBL's, you quickly ban the site from Google's index. In the next few days, all referrer activity dries up for your main domain and all sub-domains.
Following a banning event like this, Google will require you to request reinclusion in their index, but not until a minimum of 6 months has passed. Furthermoore, reinclusion won't be possible until all of the tens of thousands of banner links have been taken down. I don't imagine the no-questions-asked money-back refund includes a utility that reverses the process. ;-)
Instead of trying this, you could also read this, this, and this. Andre Chaperon has a really good assessment as well. BL Ochman possibly nailed it - "Worst Idea of the Year?" ;-)
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