Y'know what I love about this business? That every single thing I do, every day, has the potential to bring a client my way. Big things, small things, easy things, hard things... every action I take, whether intentional or not, might just result in a juicy paycheck for me - today... tomorrow... or six months from now.
My business comes in one client at a time. And, frankly, with the average price in my market being around $300,000, I could easily live on the business that passively floats by me. But my point is that I don't need five new prospects a day to keep me happy. Just one a week and I'll be tickled pink.
We real estate agents tend to look at prospecting as a volume proposition. That is - we try to touch as many of our target audience (whether that's a farm, an SOI, FSBOs or expireds) with our message as physically possible in the least amount of time. But with the size of our paychecks, is it really necessary to use this approach? What if, instead of attempting to "touch" a whole bunch of people at once in hopes that you'll win the Numbers Game... you spend an hour a day going out of your way to impress someone?
One warm body at a time...
(So what do I mean by "impress?" Stay tuned...)
The Savvy Prospector: Eight Weeks to a Full Pipeline for Life!