Brad Andersohn Told Me To GET OVER IT (How Blogging Put Me On the Evening News)

By
Mortgage and Lending with Guild Mortgage NMLS #238304

Rich, you ask us why we are here on ActiveRain on your featured post of today. Of all the ways I can think of to answer this question, the one I never would have said is this: "For Free Publicity".

You see, while I see the value of free publicity, I didn't start blogging to get noticed by the media.

Here's the truth:  I fight the irresistible urge to place a paper bag over my head when I am asked to be interviewed on camera. It is happening more and more often these days, thanks to my blogging.

When I had lunch with Brad Andersohn this week, I confessed to him that a local TV station had become interested in my blog, and wanted to interview me on camera (eek!) for their real estate segment of the nightly news.

I had turned down this offer before because I was petrified at the thought of being on camera. I told the reporter to interview my boss instead.

Do newly famous authors feel stage fright? Do they love writing the book, but don't want to go on the book tour? Do they want the fortune but not the fame? And heaven help them if they ever get famous enough....and need to sit down on some talk show.

Sheesh, maybe all they wanted to do was be a geeky writer!

I know because that's me.

But Brad gave me some advice that calmed my nerves enough to go on camera last night. He told me that I wouldn't be very good.

AT FIRST.

Because like anything else, being in front of a camera takes time, takes tweaking, and a level of comfort that only develops after practice and multiple times in front of the camera.

Brad asked me to remember how terrible my first blog must have been. Hmmm..... actually, it was pretty good and even got featured. But okay.  I got his point.

I was wondering how I would ever measure up to Diane Sawyer my first time out of the gate. Brad helped me understand my expectations were just too high. (Ya think?)

So bravely, I went back to the office and told the boss I had decided to do the interview myself (eek! eek! eek!) And the cameras rolled.

Last night I appeared on KRON Channel 4 in San Francisco as a mortgage expert. It was the result of writing about the Fannie/Freddie situation earlier in the week. Sort of boring to most Rainers, and it didn't get much play. But the media loved it.

What I would like to leave you with is this: Clearly, reporters are searching for blogs written by experts who are willing to be interviewed and/or quoted. This exposure would cost thousands of dollars if you had to pay for it. But it comes free as a result of blogging. Please don't let your fear of being IN FRONT of the camera stop you from promoting yourself and your business.

These are the fruits of our blogging. Don't be like me and let your apples rot on the gound or be picked up by someone else. Get in front of that camera if you have the chance.

So Brad, thanks for the advice to JUST GET OVER IT. A star has not been born, as you will see when you watch the video. But a camera/video friendly blogger just may have been.

Here is the link to the news story last night if you would like to watch. ( And, please. Let me wake up and be Diane Sawyer next time someone asks me to do this).

 

Written by Janet Guilbault, Mortgage Lending Expert Based Out of the San Francisco Bay Area

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Rainmaker
2,746,578
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Janet - a star of many varieties was born when you were born. Your first blog was featured - Wow - that speaks volumes - does it not?  Congratulations on your first on camera spotlight! I know there will be more for you - Diane Sawyer - move over - here comes Janet! You are well spoken and seemingly relaxed and professional - fear not!

 

Sep 12, 2008 02:17 AM #44
Rainmaker
551,632
Jeremy Blanton
Myrtle Beach Homes Blog - Myrtle Beach, SC
Myrtle Beach REALTORĀ®- myrtlebeachhomesblog.com

That is very cool how you are becoming the definite local expert and others are noticing it!  If ya need some advice on being on video, search Brad's blog for Mr. Scribble...he gave awesome advice & tips!

Sep 12, 2008 02:27 AM #45
Rainmaker
231,989
Emily Lowe
The Lipman Group | Sotheby's International Realty - Nashville, TN
Nashville TN Realtor

That is sweet!  Congrats!

Sep 12, 2008 03:04 AM #46
Rainmaker
183,180
Janet Guilbault
Guild Mortgage - Walnut Creek, CA
San Francisco Bay Area Direct Mortgage Lender

Emily: Thanks. Love Nashville. Both my parents were born and raised there and they are the sweetest people ever (in Calif now but Southern to the bone)

Jeremy: I will definately go to Mr. Scribble. I had already thought that maybe I could research AR for some sort of advice for being on camera.

Kathleen: Please remember AR was MUCH smaller when I started blogging (Spring of 2007). A newcomer was much more easily noticed, and the feature page was much more like a family conversation going on.

I knew nothing about being involved in an on line community, had no idea what the star meant, I just had a serious case of writing withdrawal (always loved writing, had not done it in years) It never occurrred to me that you blog for business, blog for features, or blog for SEO.

In fact when I got comments I just stared at the computer and said "You mean people READ this stuff?" LOL The most thrilling thing of all was that I had READERS....every writers dream. That is still the most thrilling thing to me...I love comments.

I guess they noticed a little green blogger had arrived on the scene.

But I thank you for those compliments.

Sep 12, 2008 03:28 AM #47
Rainmaker
183,180
Janet Guilbault
Guild Mortgage - Walnut Creek, CA
San Francisco Bay Area Direct Mortgage Lender

Dawn: I hide my fear well...but got more relaxed as the interview progressed. I put my glasses on in the end and I notice they must have liked the Sarah Palin look.

S & D: No one on the air is cuter than Diane Sawyer, but I do love you for saying that.

Diane: One thing good is you are not given that much time to think about it. You say yes, and they are in the company parking lot in like an hour. It is the news and that's the way it works.

Sep 12, 2008 03:32 AM #48
Rainmaker
183,180
Janet Guilbault
Guild Mortgage - Walnut Creek, CA
San Francisco Bay Area Direct Mortgage Lender

Missy: I almost didn't write this because I still find this interview a little embarassing. But then I realized Brad's advice might help someone else (like you) and I knew I had to.

I am so happy that you feel compelled to begin in front of the camera. Brad firmly believes that all bloggers need to get over this fear, because video is the wave of the future.

So best of luck to you, and congrats on your decision!

Judi: No one should have to go through the pain of being famous if there is no fortune attached. Maybe there are people who get a kick out being a high profile kind of person, but I can't imagine this ever out weighing the benefits of privacy.

Sep 12, 2008 03:39 AM #49
Rainmaker
183,180
Janet Guilbault
Guild Mortgage - Walnut Creek, CA
San Francisco Bay Area Direct Mortgage Lender

Liz: Thank you. I will accept any comment that compares me to my idol Diane Sawyer...

Now Dr. Brad: Here I am trying to slink back into being a faceless writer of blogs instead of a media expert and you put that pciture here. I guess the next time you come you will arrive with your flip cam????? Then that picture would not have me in it because I would be hiding under the desk.

Baby steps, baby steps.......

I love the symbolism of the mortgage calculator pushed aside and the pad of paper poised to take notes about Localism.

Sep 12, 2008 03:45 AM #50
Rainmaker
183,180
Janet Guilbault
Guild Mortgage - Walnut Creek, CA
San Francisco Bay Area Direct Mortgage Lender

Castellum: AR does deliver, in so many ways. I am always happy to share the ways it has delivered to me.

Yvette: In my mind the accomplishment was overcoming the fear of facing the camera. Thank you!

Sep 12, 2008 03:48 AM #51
Rainmaker
567,105
Cyndee Haydon
Charles Rutenberg Realty - Clearwater, FL
727-710-8035 Clearwater, Beach Short Sales Luxury Condos &Homes

Janet - what a great success story! The Brad ROCKS doesn't he!!! AR has been such a blessing to me in my real estate business and personal life. Hope this post inspires others

Sep 12, 2008 04:22 AM #52
Rainer
10,586
Veena Grover
Re/Max - Fremont, CA
Fremont Realtor: Homes for Sale in Fremont & Union City

Congrats Janet. Have you seen a noticeable uptick in calls following your KRON appearance?  Just wanted to understand the impact of TV vs. online advertising

Sep 12, 2008 04:27 AM #53
Rainer
102,747
Jean Groesbeck
Compass - Anacortes, WA
Broker, CRS, e-PRO, ABR, ASP, CNE, IMS

Great success story!  You can't buy this kind of press!  Congrats!

Sep 12, 2008 07:03 AM #54
Ambassador
417,497
Jo-Anne Smith
Oakville, ON

Janet,

You did a fantastic job! I never would have guessed that this was your first time in front of a television camera.....

Jo

Sep 12, 2008 09:52 AM #55
Rainer
161,208
Aventura | Bal Harbour | Sunny Isles Beach | REALTORĀ® 786-229-7999
SIB REALTY, Llc // WaterWayRealty.com - Sunny Isles, FL

There is plenty of collateral benefits of blogging- your story is the proof in the pudding.

Sep 12, 2008 12:57 PM #56
Rainmaker
1,045,171
Fred Carver Personal Real Estate Corporation
RE/MAX Camosun Victoria BC Real Estate - Victoria, BC
Accredited Real Estate Consultant

Janet....You're Better looking than Diane Sawyer, plus you give the facts, Well Done on getting on the TV News, that's a very good thing, the press and the public now see you as the local expert.

 They say in print media that editorials are read 7 times more than the best written ad's. I'm sure you'll see positive results with your business, Hey.. wasn't that bad was it?  Now you've got a taste for it, let the press know, you're available if they need Help again!

Cheers, thanks for sharing!

Sep 12, 2008 02:40 PM #57
Ambassador
489,524
Kristin Moran
Owner - RE/MAX Access - KristinMoran@Remax.net - San Antonio, TX
San Antonio,TX - Real Estate - 210-313-7397

Janet - I am impressed.  Completely & totally impressed.  I thought you were spectacular & seemed calm, cool & collected.  I am glad you didn't let this opportunity pass you by!  Great job!

Sep 13, 2008 04:07 AM #58
Rainer
334,480
Tom Davis
Harrington ERA,DE Homes For Sale, $$ Save $$ Buy Today ! - Dover, DE
FREE Delaware Homes Search!, $$ Save $$ - Find Homes! Delaware Realtor

Very Cool To Be On TV!  Woo-Hoo!

Thanks,

Tom Davis

World Class Delaware Realtor

Sep 13, 2008 04:56 PM #59
Ambassador
797,416
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Janet - I put that photo in because when I showed you how to use twitter with photos, and made the comment that "She must be famous", I had no idea how much truth there was going to be to that statement.... plus, you're just too darn cute to pass that one up.  Looking forward to the Radio show coming up in a couple weeks, no cameras this time, just audio, but the next time I show up at your office, lunch is on me, and I may have that flip video with me too.  :-))

@Lisa - XANAX???  Wouldn't a shot of whiskey accomplish the same thing and be cheaper?  lol~  That was cute!

Sep 13, 2008 05:24 PM #60
Ambassador
698,358
Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate
Rainmaker
179,211
Rachel Martiens and Kathy Tyndall = The Tyndall Team
RE/MAX ESTATE PROPERTIES - Palos Verdes Estates, CA
Love Living In The South Bay

Awesome!! Good work!

Sep 11, 2009 09:23 AM #62
Rainer
9,206
Lynnel Townsend
LIFES - Union City, TN

Hello Janet,

My name is Lynnel Townsend. I am seeking media exposure for my online school  that was designed to help apartment owners gentrify their apartments and teach their management/maitenance team and their low income tenants to learn to work together as a unit to eradicate poverty and help the tenants find jobs, further their education and make a success of their lives.The point is that  each party has something the other party needs. Apartment owners need money to renovate their apartments, a steady return on investment and tenants that show respect for their property. In turn, tenants or low income families receiving government subsidy for rent need decent housing free of life threatening health, safety and sanitation issues. As a result, each party needs the skills to learn how to work together and support one another.

I am trying to get my message out to the public so if you have any more suggestions please let me know. Your blog was very encouraging. My website is as follows: www.lifesandfuho.org The 2nd button to the right is a dirrect link to my online school, LIFES Apartment Gentrifictaion School. Thank you for such an excellent story.

Lynnel Townsend

731-335-7806, lifes2fuho@hotmail.com

Feb 20, 2011 04:59 PM #63
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Janet Guilbault

San Francisco Bay Area Direct Mortgage Lender
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