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Santa Cruz Area Musings: Soquel Ave. Redevelopment (Between Branciforte & Morrissey)

By
Industry Observer

One day I noticed that Soquel Ave., between Branciforte & Morrissey  Blvd. seemed somehow brighter, more vibrant - it was like it happened overnight, although I am sure that is not the case. After doing a little research, I found that this stretch comes under the Santa Cruz Redevelopment Agency Storefront Improvement plans to update neighborhood aesthetics. About the same time I noticed these improvements, I also read somewhere that the issue of redevelopment is a controversial one - gentrification concerns . . .

Aesthetically, I personally appreciate the new look of the neighborhood and believe that whatever brings people together in community will have positive benefit. The area is like a second downtown, with a variety of businesses, cafes & restaurants.