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The Making of a Video Step by Step & How do you add Audio?

By
Real Estate Agent with RE/MAX Showcase Homes

I finally decided I need to get into the video era--I want to showcase my listings in style.  Also, I am sponsoring several communities in ActiveRain and can see all the potential to be the Local Realtor who can show off the great events, stores and people in Oakland and Wayne Counties that I service.  So, here is a step by step outline of what I have learned, how I got through the walls that came up and where I am currently stopped.

1.  I need a new camera.  Some time ago, I had read a post by Jeff Turner on which affordable camera he would recommend to realtors.  I wanted a wide angle lens and better quality than what I have.  I also wanted it to take a good quality video as well.  I posted about which camera to buy and if I should use it for both still pics and video.  I received some good comments and suggestions.

2.  I purchased the Panasonic Lumix FX35 camera, a friend gave me a tripod and I took along my office partner for moral support to an Art and Apples Festival in Rochester Hills, Michigan.  Since I had never shot a video, the first hurdle was getting to know a camera in about 2 days which had so many more options than I was used to.  Next, I worried about looking foolish - like I didn't know what I was doing - which I didn't.  Once I set up the tripod and camera and shot my first clip, I got that I can really do this!  Hooray!

3.  Then I needed to edit it.  As I was searching for tips/techniques on ActiveRain, I left a comment for Brad Andersohn wanting to know if I should subscribe to Mixpro--would it be easy to use and worth my money being someone who was just starting out and may not use it enough yet.  He was very generous and invited me to call him and discuss my concerns.  While Mixpro is something I want down the road with all that it offers (particularly analytics), I decided it would be better for me to practice on my Windows Movie Maker.

4.  Needless to say, I did not know anything about movie extensions etc.  So, my video was in .MOV and Windows Movie Maker did not recognize it.  By now my community event is becoming outdated and "old news" and I am getting very discouraged.  I shot Brad an e-mail and he extended another iinvitation to call him.  He told me about a post that talked about a free video convertor.  Enthused again, I find the post and download the convertor.  I got through that wall and started to convert my first video.

5.  Another wall:  I had some sort of "codecs" problem--the message that kept coming up.  I started searching for an answer - both in AR and Google.  The problem was I didn't know how to use the covertor and had  converted it to a DVD format and not .AVI.  Brad to the rescue again -- I realized there was a box in the top right corner where we select what format to convert to.  I deleted my previous conversions and started fresh and converted .AVI. 

6.  Now I am ready to import my converted video into Windows Movie Maker to edit.  Whew!!  Well, I couldn't find where they were stored once converted.  Like I said - I am a beginner although I am pretty computer literate.  Finally I realized they are stored in the "Any Video Convertor".  I had a hard time editing the converted video to shorten the various clips I took.  I'm still not really sure how to do this in Movie Maker but figured out how to do it in the convertor before I actually converted them.  The actual editing, transitions and titles was pretty easy after all that.

7.  Now audio is a whole different matter - NEXT WALL!  I wasn't paying attention to audio when recording so I have my conversation with my "video team" as I recorded the festival.  Clearly this isn't the finished product I want with my comments about zooming and "here I go taking my next shot" etc.  I have spent the last day and half trying to at least mute the sound and import a song.  I went to the help menu and saw a mute option but can't figure out how to use it.  Also I am pretty clueless on how to download the music - do I need another convertor - I know it has to be free (or with permission) etc.  I was able to attach a free song I found on my computer and it played with the video but I couldn't get my own voice out.

On some of the comments in my previous blog, there seemed to be people beginning like I am.  I am thinking this will be helpful to "newbies" like I am - and I need help to get through the sound barrier.  Part 2 to follow when I get to the other side.

Royal Oak Realtor selling Real Estate in Southeastern Michigan.  TishHouse sells Houses - selling Oakland County Real Estate with RE/MAX Showcase Homes in Birmingham, Michigan. Helping People in a challenging market by specializing in Short Sales. See what my clients have to say about my extraordinary customer service

Anonymous
Gary

I see things like this all the time and want to help people

Video editing is time consuming, confusing, but ultimately rewarding. The problem is there are so many things that can go wrong - as you have already found out

To try and help people I have put together some hints and tips about how to make a vdeo. The good thing is everything I recommend is free. That way you can try different things, find out which is best for you and not have to worry about the cost.

Go to http:/www.free-video-editing.com/fve and click on "editing tutorials' in the left hand menu. This will link you to tutorials on taking good footage, hints and tips about home video, basic editing techniques, and codecs. Plus the site itself is dedicated to showing you which are the best free video editing tools available, including editors, convertors and DVD creation tools (And beleive me there are lot's more free tools out there than just Windows Movie Maker!)

I hope you and your readers are able to take advantage of some of the items I have researched and presented

Thanks.. Gary

Sep 11, 2008 06:31 PM
#2
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thanks for the post. I need to get into the video era too.

Sep 11, 2008 10:44 PM
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Cathy, I have to admit it is incredibly challenging, I've done it a few times and I seriously would like to out sourse it. I know if Brad's reading he would flip. I have the same camera as you do, recommended by Jeff. I love it but take video's on my flip.

How was your camera for video's, I've never used that one.

I may run an ad on craigslist and see if a high school kids wants this job.

Sep 11, 2008 11:05 PM
Cathy Tishhouse
RE/MAX Showcase Homes - Royal Oak, MI
Royal Oak Real Estate

Gary:  I would love to take a look at your tutorials but your link did not open.

Gita:  I have been thinking about it for some time and finally realized it is almost a must.  I thought this would assist people that are pretty much beginners like me - and hoping for tips on audio.

Missy:  The link I referred to in my post received comments (including from Jeff) and most seemed to think the camera would work for both - including Brad.  The camera worked fine and the microphone picked up my voice pretty good - but I didn't think about sound when I was doing it.  I was going to do a video for my recent post about Rochester Hills and then hit the wall of audio.  When I viewed it on my camera and in the small frame of Winddows Movie Maker it looked like pretty good quality - however, when I view it on a player and it is bigger, I wonder about the quality.  This may be normal for YouTube etc. - but have never posted video anywhere.

Sep 12, 2008 06:18 AM
Lee Morof
RE/MAX Showcase Homes - Birmingham, MI
Associate Broker, Attorney, CDPE

I feel for you. My frustration tolerance is much lower than yours although I had no problem with my Flip Video. But the sound thing? Oy!!!!

Sep 12, 2008 09:05 AM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876

Cathy-

Welcome to the world of video.  It's a process we all go through when exploring all the variables that affect us and video creation.  There are so many obstacles to overcome: The fear of being in front of the camera, the fear of seeing yoursef on the screen, then the technical aspects, shooting, editing, sounds, background noise, audio, overlays etc.  Then there's the uploading process to a host and which player is  the best player?  Finally, how do I get all that work that's taken me forever to create, on to my website or Blog?  Now you know why so many have NOT taken on the challenge of video. 

Now, on the other hand, like Gary said above, it can be very rewarding.  Once you know and figure out this stuff, you are in control of your final product and what you want it to be.  If you can't get it to that level, then do like Missy says, and contract it out.  There are quite a few members on AR that do this for a living and can help for a nominal fee. 

I think the steps you have taken Cathy, though frustrating at times I know, will really help you understand the entire process, and what you really want in the end.  Where is your time best spent, and where do you have the must fun and get the most rewards?  Let me know if I can help in any way, I too had to go through every single challenge you have mentioned here, (in some cases 2 or 3 times admitingly) but that's why I know what I know now, and can hopefully help others exactly like you are here with your post.

Great idea and a great post.  If video were really that easy, everyone would be doing it. 

@Missy - I'm your guy, so how much will you pay??  lol~  :-))

Sep 12, 2008 10:54 AM
Cathy Tishhouse
RE/MAX Showcase Homes - Royal Oak, MI
Royal Oak Real Estate

Thanks so much Brad - as always you are very encouraging and a great community builder of ActiveRain.  I definitely think I can have fun with this and determined to get the the WHOLE process - and share about it here so others may move more quickly through the steps LOL.  I thought once I got through the audio, I will have arrived - apparently a few more walls to but through by the sounds of it - thanks for the heads up!

Sep 13, 2008 07:41 AM
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Brad, name your price. How would I get them to you? Overnight my Flip? LOL

Sep 13, 2008 09:11 AM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876

Cathy - I'm here to make sure you DO get through this and YOU WILL, I promise.  Call me tomorrow and let's walk through a couple things ok?  707 718-6773

@Missy - You call me too, ve have vays ve can help! lol~  Seriously, you can upload them to a server and I can access them there, but let's backup a couple steps and see what options you have for this and what your ultimate goal is with video.  I know how busy you are, so just ring when it's convenient for you.   :-))

Sep 14, 2008 04:07 AM
Johnathan Smith
Coldwell Banker DiTommaso Realty - Staten Island, NY

thanks for the tip and information?

Sep 14, 2008 06:20 PM
Cathy Tishhouse
RE/MAX Showcase Homes - Royal Oak, MI
Royal Oak Real Estate

Johnathan - thanks for stopping by - hope the information was useful.

Sep 15, 2008 03:45 PM
Karen Hurst
RICOASTALLIVING.COM - Warwick, RI
Rhode Island Waterfront!

It was nice reading all the steps you took and I was picturing myself doing this:(  Guess I'll wait til you have it all figured out and post about it:) 

 I still do not have a video recorder and have been seriously considering the flip since so many people have written about it. 

I'm not sure if this is something I need or not.....

Sep 24, 2008 05:13 AM
Terri Adams-Scott
J. Rockcliff, REALTORS - Walnut Creek, CA
Realtor, Walnut Creek CA Real Estate

Cathy-thanks for the post and I truly understand your frustration.  I have used many editing programs over the years so I know it's a real learning curve for those just starting out.  It depends on what you want to do with your videos.  If your goal is to shoot your video then narrate it in post production...then take a look at Adobe's Visual Communicator.  They also have what's called Vlog it.  It allows you to add your media (photos & video) and audio.  The great thing about it is it allows you to type out your script and place your media according to your script...from a teleprompter screen.  Once your show is complete, you can rehearse then record it all within the software program.  it allows you to publish it...which I usually save it as a Windows Media File (wmv).  Most servers like YouTube accept that file format.  For your audio problem you're describing...in this software, you would just highlight the video clip and hit the 'mute' button so it won't record...then you just add your other audio/narration over it.  Go to Adobe.com and check the software out.  They have a lot of great video demonstrations on it.  Although I'm an Adobe Premiere girl, I find myself using this Visual Communicator for its ease and convenience for all my Real Estate narrating videos.  Hope this helps!  Good luck!

Sep 24, 2008 01:12 PM
Greg Gorman
John R Wood Properties - Naples, FL
Naples Florida Real Estate

Isn't it great that we can all learn together? I learn as much just reading the responses as well. Thanks for sharing!

Realtor Greg Gorman & Realtor David Burke Present Naples Florida Real Estate

Sep 24, 2008 09:48 PM
Cathy Tishhouse
RE/MAX Showcase Homes - Royal Oak, MI
Royal Oak Real Estate

Karen:  I definitely think that video is the next "need to" thing.  I just listened to the RainRadio program that featured Tara Jones speaking of video - it definitely encourage me to get through my learning curve.  I have seen the need but just getting the blogging down - always a new mountain to climb in life.  I have completed my first one and will be posting "Part II" a bit later and I will address the Flip vs. something else.

Sep 25, 2008 02:19 AM
Cathy Tishhouse
RE/MAX Showcase Homes - Royal Oak, MI
Royal Oak Real Estate

Terri:  I really appreciate your comment.  I had just figured the audio out - in movie maker, it works the same way by right clicking the audio and click mute.  I was stopped for a while about the audio.  I know your contribution will be useful to those who read the post and the comments as I feel many people are experiencing my same growing pains.  I am about ready to post Part II with the finished video (but not the standard I want to utilize in my regular blog yet).  I will look into the editing program you recommended - I now am comfortable taking videos and the basics -- not to perfecting.

Greg:  I agree about all learning together.  I am always amazed by the generosity of people who could be considered the competition - there is room for all of us to share and learn - it is always reciprocated.  I posted this hoping it would be useful to those in the same stage as myself and for the responses.  Thanks for stopping by.  Look for Part II very soon.

Sep 25, 2008 10:06 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

If you are serious, get a tripod, don't use a point and shoot camera as you have no zoom in and out which adds to the final flow of the flick. Get a softward editing program...windows movie maker everyone has and you want to go beyond see dick, see jane right because you are one  serious movie maker in it for the long haul til the last gun is fired right? You will take stills too and use them panning and zooming in and out to buttress your movie loops that you edit together.  Do a story board in your head before videoing anything...what is it I want to accomplish..to make this epic movie? If I was watching it and visiting the place for the first time, what would I want to make sure to see.  You may use color boards and copy that splashes on about the place with details in addition to the video.  Remember, you have other things to do than make just this one video. In Maine low costs homes mean easy sales but smaller commissions so you are not trying to win an emmy or oscar...jet show the place and area in a low key, no pressure sort of way.  I carry 150 listings for lots of inventory and choices.  In other areas, you may only have ten high priced properties that you can make a slicker, more polished production of or afford to hire it done. In Mayberry small town rural living in Maine, its up to me to do the task.  Actually the more down to earth your presentation, the better the information is received.  Talk to you listener/viewer.  I worked in radio 30 years ago and always always envisioned one person across the table that I was talking  to..not at.  Same applies here...one on one. http://www.youtube.com/watch?v=yBEMo30Qok4 is one example..just a simple example. Hope this helps..we are all in this together and every market is different on your approach. Make it unique and remember, it promotes your brand..who you are.  Try to make them somewhat consistent, and to have a similiar feel or look or approach so each one builds on the reputation that you know what you are doing, that you love your area and are excited about this property. You are right? http://www.youtube.com/watch?v=rafpBKlQ1vo another example, http://www.youtube.com/watch?v=_T_7zKoxens  All I know is they work...if you study them like a phd film instructor...all kind of loose ends in this shoe string production.  It is for information purposes...not a two hour thriller designed to make the airline flight go by quicker! YOu need to be on youtube as that is the first, original well known watering hole for video...but we post them in a slew of other places and the quality is higher, sound better, compression less intrusive. Again, not cutting age high tech polished video...simple main street home type video that makes the phone ring, emails pour into the inbox. That's my two cents! 63,000 thousand views is not bad in the short time our little herd of videos have been on the internet range grazing and attracting interest in Houlton Maine small town USA! Do local commmunity videos too like this one... as an example.. http://www.youtube.com/watch?v=8wg9x2eKnuQ our local soap box derby race this year!

Sep 26, 2008 08:21 AM
Cathy Tishhouse
RE/MAX Showcase Homes - Royal Oak, MI
Royal Oak Real Estate

Andrew:

Thanks for all the info.  I agree about getting a camcorder - I want better quality for interviewing and do want to be able to zoom in.  I am borrowing one today for an event I want to shoot.  I started with Windows Movie Maker to get proficient at editing etc. before I decided on an editing program.  I may consider ActiveRain video as I like the analytics it provides but it has a cost so I wanted to make sure I was going to really move forward with videos.  Many times I have very good intentions and don't always follow through as other priorities come up. . .  I looked at your examples and there was a good one on our RE/MAX Mainstreet and so I am growing in ideas, experience and commitment.

Sep 28, 2008 01:16 AM
Michael Sahlman
www.HomesForVIPs.com - Keller Williams Realty - Miami Beach, FL
e-PRO - Miami Beach Florida Luxury Homes

I have only posted one from youtube, so I am looking forward to using your post as a resource if needed. Thanks for the info.

Oct 04, 2008 07:12 PM
Cathy Tishhouse
RE/MAX Showcase Homes - Royal Oak, MI
Royal Oak Real Estate

Michael:  I created this post as I know there are many who are just beginning video like I am and might like a beginner's perspective - so glad to know it is a resource for you.

Oct 08, 2008 03:22 AM