I recently spoke with a very successful REALTOR about how they choose a Title Company.
I was told right up front that he/she did not prefer the company that I work for. Rather he/she preferred a competitor because they have great sports tickets which they would give out to induce business.
This was troubling, because we all know that it is against regulations to give anything of that value to a client to induce (or reward) business. However, this type of practice will likely remain until the regulators decide to enforce things of this nature.
These gifts (or bribes,...if you will) are frequently used by companies which do not have the depth of experience or resources available to provide great service. Rather, they are tactics which are used to hide an honest commitment to excellence, or an excuse for not hiring the most experienced employees.
I really believe that the "Serious Real Estate Professional" can see through this smoke screen and chooses the Title Company which is best suited to provide the service that they and their clients REQUIRE.
When you choose a Title Company, please consider that affiliate becaue they do the best job, not because they have great seats at the professional sports venues.