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I just got a floor call, now what do I do?

By
Real Estate Agent with Preview Properties

It is crucial that agents are always ready when a floor call comesinto the office. Do not give too much information, and make sure you stay in control of the conversation. When someone calls in and says "I just saw one of your signs in front of a house on Bigpaycheck Avenue, how much is the house? NEVER give them price first!

First, tell them you are happy to help them, and give them your name and say "and your name is?" WRITE IT DOWN

Then ask for a # where they can be called if you are disconnected. WRITE IT DOWN

Look up the home and talk to "your new client". Say "This home is a 3 bedroom, two bath on 1/4 acre. Is that the kind of house you are looking for? Let them answer.

Then say "That house is on the market at 310,000. Is that the price range you are looking to be in? Let them answer. STAY IN CONTROL of the conversation. Always.

How many agents do you know who give the price out and then hang up with a potential hot lead?

Yeah, me too!

i always say "I would like to drop a couple of my business cards in the mail to you, where should I send those? Usually they give their address. If not, I usually reverse look up the number and mail them a card anyway. I always mail a "Nice to meet you" card and send it that day. I include the date and time at the top of the inside of the card.

I also send them an e-mail as well to say how I would like to help them find the perfect home, etc...

 

What also works to get an appointment is to tell them "My clients have found that spending 30 minutes in the office with me, coming up with a home buying plan, saves them time and money and stress. When do you have 30 minutes to come in?

 

 

 

 

Comments(6)

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James C. Johnson
Legacy Real Estate - Sioux Falls, SD

Good phrasing - thanks for the tips

Sep 11, 2008 11:06 AM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Tim, really great advice for agents who do floor duty!.  I used to be amazed at how lame some of my favorite colleagues were on the phone - even though they were good agents in other ways!

Sep 11, 2008 11:16 AM
Michael Wayne Jackson
Luxe Places International Realty - Novato, CA
Broker - Seniors Real Estate Specialist Novato

Great tips Jim. This was a key in the car business when I was in that field.

Sep 11, 2008 11:34 AM
Lindsay Pendleton
Relocating To Baton Rouge & Surrounding Areas - Baton Rouge, LA
Marketing Agent - Property Management in Baton Rou

I remember my first floor call. I waved another agent over to help me out with it and well, ended up losing the customer. Rule #1- Never hand the phone to another agent!

Sep 11, 2008 11:38 AM
Bill Parecki
Elite Pacific Properties - Hilo, HI
RS, ABR, RDCPro, SFR, E-Pro, SRS, AHWD, Green

Aloha Jim,

Good information. Get their name and number immediately.  The longer you can talk with them the more information you can get out of them and this in turns allows you to help them find what they are looking for and also to establish a relationship with them.

Sep 11, 2008 11:47 AM
Esko Kiuru
Bethesda, MD

Jim,

That is a solid protocol to follow when dealing with a prospect. It actually applies to us mortgage guys, too. Staying in comfortable control helps both parties to the conversation.

Sep 11, 2008 12:18 PM