Perhaps the people doing MARKET RESEARCH by sending fake leads to real estate agents should be taken out to the wood shed... or should they?
Randy Keberlein's BLOG yesterday generated quite an exchange between several agents that thought he was wasing time by doing such research, and pitched quite a fit. The only problem is... I am the ONLY active rain agents that (unknowingly) received one of these fake leads.
My lead was captured by my assistant and put in to TOP PRODUCER, where Randy's son (the 19 year old Vegan cleverly disguised as a potential customer) received numerous "bogus" responses from me. I say they were "bogus" responses, because I didn't personally send these responses, although my marketing system personalizes these emails and sends them out as if I had.
The fact is, through my STEALTH SITE, I generate many leads daily, and I expect many of them not to pan out or be legitimate, but I put them in my system and incubate them just the same.
Then... somethng MAGIC happens. Some (not all, not even most) of those leads begin to dialouge back and forth with me about their needs, REAL NEEDS than eventually become listings, buyer agency agreements, and YES even closed transactions.
It's important that we all do our job daily. This Active Rain stuff may be fun, and even addicting (I am typing away at midnight), but it's worthless if you don't CONSTANTLY 1. MARKET 2. PROSPECT and 3. FOLLOW UP!
It's all pretty simple. I use AR as a tool to help with the MARKETING and PROSPECTING. One of my new posts is featured as a link in an EMAIL CAMPAIGN to buyers. I offer my buyers something of value if they READ my post and comment on it. This helps me to EDUCATE my clients, hence making them better informed, lower maintenance and lower liability clients. (It also boosts my points!)
Those of you that attacked Randy's post have no clue as to the spirit in which it was intended, to be an educational tool. Perhaps it is you who is the TOOL!