I am constantly bombarded by offers from thousands (it seems like) companies offering to give me (for a fee) buyer and seller leads from the Internet. After all, we've had to accept that the Internet is where the buyers are, or where they start out at, and agents who get them during that "information gathering" stage will net a buyer down the road.
I'm convinced. So bring on the leads! Leads, leads, leads! Cheap leads and expensive leads. Hot and cold leads. We get leads upon top of leads from the Internet, but THEN what?
In my team, we quickly found out how to get leads. We had so many leads we didn't know what to do with them. That was the problem: We didn't know what to do with them. We still don't. Oh, we do SOME things, like drip email, calling if they give a phone, setting up property updates by email, but we're not sure which, if any of the things we do, are on target. It often seems like we're just taking stabs in the dark.....
I read a lot that real estate experts have to say about Internet leads. Most of the advice seems good. Anyway, how would I know? How do they really know? This is a new area and changing all the time.
But I had a recent experience that gave me some insight. I was thinking about moving. Just across town. Just a thought. I wondered how much it would cost, how long it would take, things like that. I got into an Internet site that sent my request for a quote out to multiple companies. I got numerous responses. I reacted to them. I got my information. I thought about it. I'm still thinking about it. I'm not ready to move, but I saved the quotes in a folder on my computer, and when I'm ready, I MIGHT contact one of them. Or, maybe not. Who knows?
I guess I'm an Internet buyer. Of moving services, sure. But I think there are some parallels between what I'm doing about my moving quote and house buyers looking on the Internet.
That's enough for now. Part 2 will explore deeper.
Turning an Internet Lead Into a Buyer: Part 2
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