Home Staging Takes Homes From Good to Great--to SOLD!

By
Home Stager with RE:STYLE LLC

 

Good Isn’t Good Enough in Today’s Housing Market

Too often when I question Realtors about their listings, they say, “All of mine look good!” and then they blame lack of sales on improper pricing—meaning, homeowners won’t list at a saleable price.

While of course pricing is key, the condition of the home is equally as important. And a good house that’s well priced isn’t going to be the one that sells if there’s an equally well-priced GREAT home in the neighborhood. Buyers today don’t have to settle for GOOD—they can, and they do, demand GREAT!

This house looked "good" enough to be listed...

Living Room Before  Master before

But finally SOLD! in 5 days when it became “GREAT” after RE:STYLE’s staging:

Living Room After  Master After

This vacant house spent two years looking “good enough” on the MLS:

Living Room  

Then sold in 30 days after it was staged by RE:STYLE to become “GREAT”!

Living Room After

If your Realtor hasn’t suggested home staging, maybe that means they think your house is “good enough”; but wouldn’t you rather be “great”?

How to Go From Good To Great To SOLD!

Home staging is the key. As professional home stagers, we use “buyers’ eyes” to see the house the way prospective buyers do. Then, we let you know anything we observe that will inhibit a sale, or give a buyer an opportunity to knock down the price. A professional home stager will provide recommendations of how to correct these issues, and offer hands-on help as well as the names of trusted sources who will provide services they don’t, such as painting, countertop installation, etc.

You Don’t Want To Paint or Remove Wallpaper? Neither Do Buyers!

Today, the less work a buyer needs to do , the better. That’s why we recommend removal of all wallpaper, and neutralizing wall colors. These kinds of finishes are personal expressions of taste, and limit your buyer pool. “Why purchase the house with the dark red walls and blue wallpapered bath, when the one just up the street is neutralized, so that what I have now will go in it easily?” Today’s buyers are also often buying at the top of their budget—they don’t have money left over for purchasing new items to color coordinate with your leftover décor; they also don’t have the funds to do a lot of fix-up or deferred maintenance. Home staging companies, like RE:STYLE, will be able to give you many cost-effective solutions to help you update your house with minimal expense, and get it SOLD!

RE:STYLE, and many home staging companies, offer Project Management as a service to their clients. We have arranged for painters, carpenters, remodelers, and overseen their work stripping wallpaper, painting walls and ceilings, and installing cabinets, tile, granite, etc. We also select all the colors and materials, making it very easy for our clients who are busy with jobs, or those who live out of town, out of state, or even out of the country!

This “good” house sat on the market for 9 months before it became “GREAT” and was leased in 2 weeks after staging by RE:STYLE.

 Dining room  Powder Room

Dining Room    Powder Room After

But You’re Short on Funds, Too…

Many sellers are bringing money to the closing table these days, We realize this, so as professional home stagers, we use our expertise to work with what you have, and turn liabilities into assets (or at least minimize their negative impact).

Blue countertops are not a desirable feature…but were considered “good enough” when the house was put on the market…and sat for 7 months. RE:STYLE staged them so that they became part of a fashionable color scheme, and now they look “GREAT”! Color this house SOLD—in 60 days!

Master Bath

We offer a very affordable “Walkthough Consultation” for those of you who have the time, the “eye”, and want a “Stage-It-Yourself” guide. We also offer a written consultation, if you prefer that option.

Home staging is all about showcasing the features of your home. It’s about the space, not the stuff. But when your "stuff" distracts buyers from experiencing the space—that’s where our knowledge and talent comes in.  We rearrange the furniture, and will re-accessorize to add the “WOW” elements that your houses needs so that buyers become emotionally engaged.

This house went form “Granny” to “Great” with the help of RE:STYLE. It SOLD! in just 40 days—after already having been on the market for many months in “unstaged” condition:

Living Room  Living Room after

Master   Master

It’s GREAT to Be SOLD!

Take matters into your own hands!

The best time to stage your house is before it ever gets on the market. You want your photos to be the best they can be, as looking at the pictures on the Internet listing sites is how 85% of the buyers choose what houses to visit. Look for yourself—and you you’ll notice what looks good, and what looks great!

 About RE:STYLE LLC 

RE:STYLE LLC is located in Brighton, Michigan, and helps homeowners & 

realtors sell homes more quickly and more profitably by using proven staging 

methods to ensure that listings appeal to a broad range of buyers. For more 

information, please contact RE:STYLE at 810.333.5240 or visit 

http://www.restylestaging.com. 

 

 

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Topic:
Home Selling
Location:
Michigan
Groups:
Michigan Realtors
FOR SALE BY OWNER - MARKETING(FSBO)
Michigan Real Estate
Fixers, Flips, and Rehabs
Addicted to Active Rain
Tags:
vacant home staging
expert home stager
home stager in livingston county
home stager in washtenaw county
home stager in ann arbor

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Rainer
66,883
Marianne Sweet
Home Sweet Home Staging - Rochester Hills, MI
Home Sweet Home Staging, LLC Rochester Hills, MI

Hey Kathi...you and I are "roomies" on Localism today! 

Great post and fabulous transformations!

Sep 14, 2008 11:00 PM #1
Rainer
18,221
Gail Alexander
Setting the Stage, LLC - Seattle, WA
Seattle Home Stager

Kathi,

 

What a GREAT post.  This should be sent to EVERY real estate agent in the country.  You bring up a lot of good points that all agents and sellers need to seriously think about.

Sep 15, 2008 04:06 AM #2
Rainmaker
33,016
Kathi Presutti
RE:STYLE LLC - Brighton, MI
Re:Style, LLC

Marianne:

Thanks so much! I saw you got a feature--congrats!

Gail:

Well, thanks! (You may want to come back and "flag" it by clicking on the red flag under comments;>) Interestingly enough, I posted this to several Realtor groups. Let's see if they respond at all!

Sep 15, 2008 04:14 AM #3
Rainer
18,221
Gail Alexander
Setting the Stage, LLC - Seattle, WA
Seattle Home Stager

Kathi,

 

I just flagged the post and will be anxious to hear the feedback from REA's.

Sep 15, 2008 04:48 AM #4
Rainmaker
647,599
Team Honeycutt
Allen Tate - Concord, NC

Thanks for the comments but most of all the pictures.  What an obvious answer to the staging question

Sep 15, 2008 08:11 AM #5
Rainmaker
33,016
Kathi Presutti
RE:STYLE LLC - Brighton, MI
Re:Style, LLC

Allen:

Thanks so much! You are the first Realtor to respond to this post! (I hope you aren't the only one...) Feel free to use these examples with your clients, or fellow Realtors!

Gail:

Thanks for the flag! You can also feel free to "reblog" this to other Realtor groups. I'm not sure if I can reblog my own blog???

Sep 15, 2008 10:25 AM #6
Rainmaker
152,435
Virginia Tatseos
Stage-Show-Sell - Bloomfield Township, MI

Very nice job.  I esp. like the tranformation of the blue counter tops in the bathroom.

 

Sep 15, 2008 10:21 PM #7
Rainmaker
33,016
Kathi Presutti
RE:STYLE LLC - Brighton, MI
Re:Style, LLC

Hi Virginia! I really enjoy working with what's there, and making it look like a deliberate choice!

Sep 16, 2008 09:57 AM #8
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Rainmaker
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Kathi Presutti

Re:Style, LLC
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