Consumer's Bill of Rights draws ire:praise......depending on who you ask

By
Education & Training with DEC Inc.

Just reading through the comments on the Redfin blog I notice that you just can't be on the fence on some issues. Seems that if you have an opinion about real estate agency issues, you have a strong opinion one way or the other.

I was informed of Redfin's bill of rights through a eNewsletter and thought I'd take a look. It's on the blog at Redfin if you are interested. I was less interested in the 10 point list than I was in the comments that followed.

 EconE wrote

"The Industry is writing it's own bill of rights?

for the consumer?

Fox guarding the hen house."

To which a Jonathan Dalton replied

"The industry isn't doing this, EconE. Redfin is.

There's a difference."

Seems to me that those are about the best two comments on the entire site. Why? because they are both correct. In essence, Redfin is using this as a huge marketing campaign to help drive business. Marketing, that's all it is. At the same time it is not the industry setting forth a "Consumer Bill of rights", because that would be industry competitors marketing together, which comes awfully close to an anti-trust issue.

Seems to me there isn't even a flap here. Just a case of one firms marketing strategy upsetting some of the other agents. Heck, I'm thinking about building my own Customer Bill of Rights! Killer marketing idea, especially if all of my competitors take the time to write about it on thier blogs.

Comments (1)

Joan Snodgrass
Midamerica Referral Network - Kimberling City, MO
I just feel that Redfin is an interesting concept.  More power to them, if they get it to work, and yes, this Bill of Rights thing sure gives them alot of free publicity.
Apr 03, 2007 09:32 AM