Who is my audience? Who am I writing for? Buyers or Sellers?

By
Real Estate Broker/Owner with Debbie DiFonzo - United Country VIP Realty, SW Missouri

A few days ago, I wrote a post Summing it all up: New Tax Credit For "First Time Home Buyers". In the post I referred back to a post written by George Souto, which summarized the New Tax Credit Bill, which goes into effect on October 1st. 2008.

One of the reasons I wrote the post: I was shocked that a First Time Home Buyer was defined as someone who has not owned interest in a home in the last three years. To me, that seemed like a very short time frame. I expected the time frame to be greater - five years, perhaps.

Sharon Simms left a very interesting comment on my post:

Debbie - that's good information for your buyers. Are you targeting First Time Home-buyers (or, Buyers Who Haven't Owned a Home in 3 Years)? Often what you blog about, is what you attract.


That got me thinking...

I feel that I blog for a few different reasons, including:

  • To attract SELLERS (listings)
  • As a tool to expose my listings to a greater audience
  • To attract buyers to my OWN listings
  • To celebrate living in rural Missouri; the benefits to my family

What I have never consciously done: write to attract the general buyer population, to specifically attract the first time home buyer.

I am a working broker/owner; I list and I sell. BUT, I usually sell my own listings. If that buyer is a first time home buyer - great! If someone, not in my sphere, calls me looking for XYZ and I do not have XYZ listed, I refer that person on to one of my agents. I have a few agents that LOVE to work with BUYERS but do not like to list. It's a great partnership.

My post, written to share information on the new Tax Credit program, was written with SELLERS in mind. As a reminder that there are BUYERS out there and there are programs out there that will allow a buyer to buy. 

Let's get it SOLD

 

I have talked to a whole host of SELLERS lately that wonder: Why should I list now?
Are there any buyers out there?
Are there any loan programs out there to help buyers?
Are banks lending money?

Yes, yes, yes!

We have buyers, there are loan programs and there are banks lending money!

Now is a great time to list, but more importantly, now is a great time to SELL property in Lebanon MO, Marshfield MO, Buffalo MO and the surrounding areas!

Posted by

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Comments (10)

Kristin Moran
Owner - RE/MAX Access - KristinMoran@Remax.net - San Antonio, TX
San Antonio,TX - Real Estate - 210-313-7397

Hi Debbie!  I just found a comment of yours on someone else's blog.  I decided I liked what you said and I wanted to see what else you had to say! Great take on the housing stimulus.  Everything else I have seen & thought has been strictly for buyers. 

You usually sell your own listings?  I love it!! That doesn't happen to frequently here.  KM

Sep 14, 2008 03:16 PM
Debbie DiFonzo
Debbie DiFonzo - United Country VIP Realty, SW Missouri - Lebanon, MO
Lebanon MO and Buffalo Missouri Real Estate

Thank you Kristin! You are very kind!

80 to 85% of the time, I sell what I personally have listed. Who is a better cheerleader for my listings but me? <G> I tell people it's like putting a puzzle together - a challenge I love!

Sep 14, 2008 03:40 PM
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

That is an interesting question Debbie. I think that for me the answer is both...

Sep 14, 2008 08:53 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Debbie, I have to say that is one of the benefits of Activerain.  It makes you stop and think....by the kind comments left by others!

Sep 15, 2008 12:07 PM
Debbie DiFonzo
Debbie DiFonzo - United Country VIP Realty, SW Missouri - Lebanon, MO
Lebanon MO and Buffalo Missouri Real Estate

You are so right Carole - I was really caught off guard by Sharon's comment and I appreciate that she made me think about what my post was conveying.

Sep 15, 2008 04:14 PM
Jesse & Kathy Clifton
Jesse Clifton & Associates, REALTORS® - Fairbanks, AK
Retired

Debbie - I'm all over the place...some say that won't bring stellar results, but it's brought us a great deal of business...

Sep 15, 2008 09:52 PM
Sharon Simms
Coastal Properties Group International - Christie's International - Saint Petersburg, FL
St. Petersburg FL - CRS CIPS CLHMS RSPS

Debbie - great post to let people know who you specialize in serving, and how you see that others are served by your team. You did a good job of pointing out to sellers why they should care about credits for buyers.

Sep 16, 2008 11:30 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Debbie, I like the way you have written this referring to comments/ posts by Sharon and George. The right time to list and buy is when you are ready to sell your home, not when the media says it's time. Good homes, priced well are selling. We as agents have to work a lot harder to bring buyers and sellers together

Sep 18, 2008 01:02 AM
Cheryl Willis
RE/MAX Solutions- OZARK MISSOURI - Mount Vernon, MO
MO Broker - Mt Vernon, Monett, Aurora, Barry & Law

Deb, lots of good comments,(GPTFS) The time to buy or sell is when you are ready to make an informed decision on buying or selling.  Agents that keep up on trends and products are IMHO always better at knowing how to assist others in making those choices.  I look forward to working with you.  Cheryl (hope our paths cross soon)Willis

Sep 18, 2008 03:23 AM
Michelle Tucker ~ Pooler Real Estate
!Daley Real Estate - Pooler, GA
Rincon~Savannah~Richmond Hill

Debbie:  I read a post the other day that most people blog on AR for buyers or at least to attract buyers.  Thinking outside the box and trying to blog for buyers (first time, investors) and sellers and anyone else you can think of will help your business grow.  Thinking about who you are directing the post to before hand can help with your keywords. 

Sep 20, 2008 02:06 PM

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