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Are You Selling a Lifestyle?

By
Real Estate Agent with Colorado Realty Professionals

Another great post from Elaine Manes on Staging your Denver Metro Area Home to SELL!

 

Staging to sell Denver Real Estate

When you put your home on the market, you are selling more than the physical structure.  Think of it as selling a lifestyle.  This is why preparing your home is so important.  As buyers walk through your home, they are trying to imagine themselves living there.  A savvy seller will help them along the way!

Here are some suggestions to get you started:

One of the ways is to set the dining room table.  The china doesn’t come with the house, so why would you do it?  Because buyers want to believe that if they buy your home they will finally be able to have those fabulous dinner parties they’ve been dreaming about.  You are not trying to deceive buyers; you are just providing a visual to stimulate their imagination.

What do cluttered bathrooms bring to mind? A family rushing in the morning to get ready for work and school?  Countertops empty of everything but a shine, reflect a relaxed atmosphere, in addition to an overabundance of storage.  A strategically placed wine glass and book by the tub conjures up a vision of long bubble baths, something most buyers would find very appealing.

Don’t overlook the kitchen, which is one of the most important rooms to buyers.  Make sure all clutter is put away.  Place a cookbook on the counter, with it opened to a photo of a delectable dish.  Buyers imagine a lifestyle of gourmet meals, instead of hot dogs and macaroni and cheese.

It’s very important to keep toys picked up, fingerprints cleaned off walls, and any other sign that says if you buy this home, your kids will go wild.  A children’s book...[read the rest of the post here!]

 

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Kathi Presutti
RE:STYLE LLC - Brighton, MI
Re:Style, LLC

Great staging tips, Bob! And since few Realtors visit our stager blogs, I thought I'd start the exchange by visiting some Realtor blogs!

Sep 15, 2008 11:04 AM
Kristina Leone
Lionheart Home Staging, LLC - Minneapolis, MN

Great post!  I have never heard of a buyer stepping into a cluttered house and say, "That's what I want!"  Selling a lifestyle is the marketing factors behind staging.

Sep 15, 2008 12:28 PM
Bob Schenkenberger
Colorado Realty Professionals - Greenwood Village, CO
Denver Real Estate

Kathi - Thanks for stopping by, and I promise to head over to the Staging Blogs today!

Kristina - Sellers and Realtors both need to figure out that the sales price is important, but the emotion attached to home purchases is the TRUE trigger for buying!

Sep 15, 2008 12:50 PM
Elaine Manes Gage
Home Staging Online Services - Denver, CO
Staging done ONLINE!

Thanks for posting this, Bob. Sellers need to be aware that getting their home ready for the market means more than just cleaning it and making the beds! They need an edge on the competition!

Sep 16, 2008 05:22 AM
Bob Schenkenberger
Colorado Realty Professionals - Greenwood Village, CO
Denver Real Estate

Elaine, Exactly!

Sep 16, 2008 05:36 AM
c m
Colorado Springs, CO

This is "spot-on" information.  It is so good to see a Realtor who understands that as stagers, we ARE on your team. We all look good to our shared clients when it all comes together, with a fast sale for top dollar!

Sep 16, 2008 07:11 PM