3 Ways To Reach Your Audience - Blogging Just Isn't Enough

Education & Training with Executive Director of Education at eXp Realty

In the beginning, well...many years ago, the only way people could communicate and share information with others, was by traveling on horseback or by boat to personally deliver their news.  Then came mail.  In regards to advertising, marketing, and providing news and information, this must have been a nightmare.  Word of mouth was pretty much it!

Once newspapers were created and evolved, they quickly became the "Resource" to get information, and find out what was going on in local areas and around the world.  Then came radio, followed by television.  Now the Globe became smaller, and the World felt more connected.  The news media still utilizes all three of these methods today.

Newspapers, Radio & Television have been the primary source for getting information into our homes for decades now.  We are hooked.  So where am I going with this?  Look at the costs of advertising and marketing with these traditional methods of media.  The fees to run an ad, grab a radio spot, and have a commercial on TV during "prime time" has been, and continues to be very expensive. 

How do you compete with the media platforms that have been so effective and had such an impact on our daily lives for so many years?  WEB 2.0!  We read, we listen and we watch.   We are in some way touched daily by one, if not all of these methods of delivery.  Still, most of us have a preference.

Do you Read, Watch, or Listen?  (Because you Blog, might mean you prefer reading)

Example: Star Wars is a Classic: Would you rather read the book, listen to the audio, or watch the movie?  You most likely prefer one over the other.... Now ask someone else the same question.  The answer will vary depending on that individuals taste and audio/visual preference.  We're all different.  Getting to the point...

Today, we have the Internet!  We are ALL new to WEB 2.0 and Social Media Marketing, shouldn't we re-evaluate our advertising processes and marketing efforts?  I know some will disagree, and I welcome your thoughts and opinions, but just Blogging in today's On-line World isn't going to be enough.  That's like only having a newspaper as your source to get your valuable content and information out there.

In addition to Blogging, incorporate Podcasts and Video as a part of your arsenal and marketing plan too.  If you are only Blogging, then you might be missing the "radio" and the "television" type listeners and viewers.  Blogging, Podcasting, and Video will allow you to get in front of a wider variety of prospects, and on the same media platforms they use and enjoy most, just like the Newspapers, Radio and TV do.

Do you read the paper?  Do you listen to radio?  Do you watch television?  Sure you do, and so do your friends, family, clients and prospects.  Do you read Blogs?  Do you listen to Podcasts?  Do you watch Videos?  Yes you do, and so do your friends, family, clients and prospects.  I think you get the picture...

By using these "3 Proven Methods" of getting news and information out there, you can expand your audiences and connect with a wider variety of readers, listeners and viewers.  The World is changing very fast, and with these "New" methods of delivery now available, you should JUMP ON IT.  Just as traditional methods have evolved, these new WEB 2.0 platforms will too, and they WILL be/are just as powerful and effective.

The "BEST PART OF ALL", they are FREE.  So don't just get Read, Be Seen and Be Heard too.  :-)

                     FREE Blogs - ActiveRain.com
                     FREE Podcasting - MyPodcast.com
                     FREE Video - Seesmic.com

3 Ways To Reach An AudienceTime to compete with Newspaper, Radio, and TV. How? WEB 2.0! Blogging, Podcasting, and Video! These are the 3 ways to get your information out to clients and prospects. Unlike the traditional methods, these are all FREE, more fun, and more effective. Blogging just isn't enough! :-)
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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Mirela Monte 09/17/2008 04:55 PM
  2. Frank D'Angelo 09/28/2008 02:44 PM
Real Estate Technology & Tools
Active Rain Newbies
Blogging & SEO
Podcasting and Vidcasting
The Art Of Marketing You
Real Estate Technology
target marketing
social media

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Wayne Frazier
Licensed Public Insurance Adjuster - Hunt Valley, MD
Great informative post. Thanks for the tips!
Sep 18, 2008 02:52 PM #88
Esko Kiuru
Bethesda, MD


Looks like you do have a valid point. It's true that people still watch TV, but are they then receptive to a mortgage pitch? Or a real estate pitch? They may just want to relax and enjoy the ballgame or the show. When they need mortgage info they go to the computer and start searching, now being task-oriented.

Sep 18, 2008 02:58 PM #89
Greg Dallaire
Dallaire Realty - Green Bay, WI
Green Bay Homes


Man what a great post i'm so glad you took the time to talk with me a couple days ago you really inspired me.  After watching how calm, collected and real on the video i'm going to be doing some personal videos in the future. 

Check out my video of my kid at a great inside playground in wisconsin.  I added the audio to it after and just hit record on the mixpo audio and was real with my audience.  Let me know what you think.

Sep 18, 2008 03:46 PM #90
Sherry Peckhoon Sim
Sims & Company - Cayucos, CA
Broker/Owner, Covering the Beautiful Central Coast

Brad, thanks for the tips. I just visited the other two sites, and signed up. I am still a layman person when it comes to podcasting but will play around and lay the groundwork to make both part of my marketing.

Sep 18, 2008 07:03 PM #91
don juan
Brentwood Bay, BC

Hi Brad, Thanks for those tips. We have actually been using Helloworld, which includes all the things that you had listed under one roof, plus if you wanted a TV show you could run as often as you like. There is a fee, but for as little at 9.95 per month is could be worth it. You can customize your video's with 3 customizable banners, you could do one with the MLS listings, where the client can click on it and it takes then right to the listing. Here is the site: www.helloworld.com/roni-n, take the tour and check the studio out and to see the different pricing levels. www.vmdirect.com/roni-n, click on the American Flag, then on the left click on become a customer or an affiliate. For testimonials check out soldnow.tv

Roni Neumann, Settlement Officer,  PA

Sep 19, 2008 02:24 AM #92
Jennifer Mallory
Keller Williams Hudson Valley Realty - Nyack, NY
Nyack NY Real Estate Broker Associate
Thanks for the links. I've been toying with doing videos for a while, this gives me a place to start...
Sep 19, 2008 02:53 AM #93
Ilyce Glink
Think Glink Media - Chicago, IL
Best-selling author, award-winning TV/radio host.

I am proud to report that I am a tri-media professional. I write syndicated columns every week and post them on my blogs, I host a weekly radio show on WSB, and I create web videos for my YouTube site. It is nice to hear that I am doing it  right!

Sep 19, 2008 04:54 AM #94
Diane Aurit
LKN Realty, LLC - Mooresville, NC
Lake Norman Real Estate

I don't know how I missed this...glad Marti featured it.   I admit, I haven't ventured into video and podcasts but I know I will...I guess this post moved them up on my to-do list!

Sep 19, 2008 09:03 AM #95
Benjamin Clark
Homebuyer Representation, Inc. - Salt Lake City, UT
Buyer's Agent - Certified Negotiation Expert

On my list for 2009: Incorporate Video and Audio in to my blogs. I'll probably even go back and re-do many of my past blog entries! Thanks for the constant reminder!

Sep 19, 2008 09:55 AM #96
Sonja Adams
Samson Proprties - Purcellville, VA
Brad - thanks for the information...your blogs are always full of useful information and reminders...podcasts have been one area I've been hesitant about doing but I think you have it nailed on the head...you need to market to all the senses...not just one
Sep 19, 2008 02:31 PM #97
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA

Brad, thanks for bring all these platforms to our attention. I have the Blog radio but yet to have use it.

Sep 20, 2008 02:45 AM #98
Victor Amadi
PRODUCER Realty, LLC - Greenville, SC
Greenville SC Realtor - Greenville SC Homes for S

Thank you for a great post Gary, I am going to look into this further. I really enjoy reading your posts.

Sep 20, 2008 03:11 PM #99
Russell Lewis
Realty Austin, Austin Texas Real Estate - Austin, TX
Sometimes..it's a bit overwhelming but then I take a breath, and try and contribute here and maybe begin fleshing out my localism "hoods" and now will bookmark this for future reference. Actually I am just saying thanks for providing so mnay great opportunities to learn and a lot of really simple steps to implement the new items! See you again soon!
Sep 21, 2008 01:04 PM #100
Jason & Amber Gardner
Hasson Company, Realtors - Sherwood, OR
We're Committed to Your Success!

HEY BRAD QUICK QUESTION - I signed up for the podcast service you suggested, I've set up everything, recorded and all, but can't seem to figure out how to get the player on my AR blog... Can you help me out when you have a chance?


Thanks Amber Gardner, Sherwood Oregon

Sep 21, 2008 03:53 PM #101
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Jason - there are a few ways to do this, it really depends on what player you want to use and how you wnat it to appear and play on your Blog post.  Why don't you give me a ring and let's see if I can help you out.  It would take too long to try and explain all the options here in a comment. Maybe I'll make that my next post. lol~ :-)

Sep 22, 2008 11:34 AM #102
Emily Lowe
The Lipman Group | Sotheby's International Realty - Nashville, TN
Nashville TN Realtor

Cool post!  I am going to check out the podcast stuff

Sep 22, 2008 12:15 PM #103
Winter Baserva
Seasons Realty Group of Solid Source Realty, Inc. - Atlanta, GA
Realtor -Homes For Sale, Atlanta, GA

As always, thanks so much you do for the AR community and all you're great tips!

Sep 23, 2008 05:45 AM #104
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

HEY BRAD QUICK QUESTION - I signed up for the podcast service you suggested, I've set up everything, recorded and all, but can't seem to figure out how to get the player on my AR blog... Can you help me out when you have a chance? Thanks Amber Gardner, Sherwood Oregon

Amber - there are a few options for embedding a player into your Blogpost or on your sidebar or website.  Give me a jingle when you can and we can explore some options for you.  I liked your podcast site by the way, very nice.  :-))

Sep 23, 2008 11:05 AM #105
Sheila Reeves

Good advice, Brad.  Now just getting implemented.  I may contact you later for additional advice.


Sep 25, 2008 01:08 AM #106
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Sheila - feel free to contact me anytime. :-)

Oct 01, 2008 04:41 PM #107
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