WOW! What a great event! We were thrilled to be able to host the First Annual Pacific Northwest Staging Expo here in the Portland area. This event was put on by StagersLIST in conjunction with our hosts Mastercraft Furniture. We had approximately 145 attendees who enjoyed great food, and AWESOME vendors. The response has been fantastic from everyone who attended, and we can’t wait to do it again next year.
The event was kicked off by our Vendor Fair along with a catered reception. Our first speaker was Christine Rae, Staging Expert/Trainer and Author of “Home Staging for Dummies”. Christine spoke on “Trends in your Marketplace”. She brought insightful information including how the current real estate market is influenced internationally, nationally, and regionally. She discussed the impact that “Green Living” is having on our industry, as well as important trends in color, the design-build industry, and many specifics related to home staging now and in the future.
I had the pleasure of sharing “Inventory and Warehouse Management” and how important it is to get organized early when building your inventory – or you’ll have a hard time catching up with yourself! (Northwest Staging & Redesign)
Shell Brodnax provided detailed information about the Real Estate Staging Association’s (RESA) involvement in bringing our industry to the forefront, not only for stagers, but for real estate agents, title companies, lenders, etc. as we are all in the real estate business. RESA is providing the much needed collaborative force for all of us as we seek to join hands together to build home staging throughout the country and the world.
Kym Hough followed with a POWERFUL presentation (as only she can do!) on Marketing and gave us some fantastic statistics about many things including photos and their impact on a sale. This is useful to show the value of staging to our clients. She packs a punch with her knowledge of marketing and effectively communicating with our clients.
Terrylynn Fisher was our last speaker who demystified the Realtor! We were encouraged to consider ourselves more than service providers and to effectively build a team-relationship with our agent clients. She eloquently shared the behind-the-scenes operations of REAs and how we can help support them to help their success and ours as well.
Mastercraft Furniture was the star as they showcased their custom furniture, showroom and factory. Marty Olson and Jeff Hallen went beyond the call of duty as hosts for our event as they worked to prepare for the barrage of professional stagers and designers! They were such a delight to work with, and I would strongly encourage anyone interested in purchasing custom fabricated upholstered furniture to look for Mastercraft. Great prices and excellent products.
Our vendors were inundated with questions and orders for their staging products and services. Everyone has shared positive feedback and can’t wait to be involved next year. A couple of them are going to follow us to the New York and DC Expos in November.
StagersLIST.com
Certified Staging Professional Training organization (CSP)
Real Estate Staging Association (RESA)
Lamps Plus
Devine Color Paint
Staged By Design
True Décor
Next Stage Furniture
Picture Source
Real Deals Home Décor
People’s Furniture Rental
Mead Smith Attorneys at Law
Bellissima Décor
The Plant Atrium
We look forward to hearing from EVERYONE who attended. In addition to this blog, please go on www.StagersLIST.com and click on the EXPO banner and give your comments. We’d love to hear your feedback and suggestions about next year’s event.
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