I have found that writing articles has been one of the best forms of business development for my business. Think about it, if you were a client looking to purchase a home or obtain financing, would you want to use the company that has flashy ads all the time or would you want to work with the company that writes articles every week in the newspaper and magazines? By writing articles for local magazines and papers, you have the opportunity to create an audience and capture them with new information. I would much rather help educate the general public through a mass media than do it over the phone...1 by 1...
I see many of my peers in Active Rain that do a great job of writing. In these slowing times, I urge you to spend less on the flashy, expensive ads to cut down on unnecessary overhead and spend more time on creating a loyal readership that will follow you for years to come...Just as in the AR community, a level of trust and sense of understanding with the way a person conducts themselves goes far beyond a generic ad that is impersonal and generic!
Scott Gormley
Broker/Owner
Oak Valley Mortgage
2006 Chico Assoc. of Realtors Affiliate Chairman
Direct: 530.592.8362
Fax: 530.267.5555
Website: http://www.CALoan.com
"You find the perfect home, we'll find the perfect loan!"
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