Lead Generation and Grass Seed have a lot in common. I mean really... Just think about it.
My husband decided we just had (insert whiny wife voice here) to overseed our yard this year. Now that may not sound like a big deal, but when you don't have an automatic sprinkler system and your spouse works a 9 to 5... Guess who gets to water the grass by hand? That's right. ME!
If you have ever tried to be a grass farmer then you know that those little baby seeds don't just magically sprout up over night. It takes an eternity (OK- several days) of watering twice a day to reach the germination point.
Now I've been faithfully, though not happily, dragging that stupid green water hose back and forth across our yard for over a week and I'm not ashamed to admit that I've been losing faith that those darn little seeds were ever going to sprout. I'll let you in on a little secret. Watering grass is a boring, unglamourous job that provides no real sense of accomplishment.
"What is the point?" "This is a waste of time and money!" "If I only had a sprinkler system (i.e. a fancier tool) then this might work." On and on went my inner complaining, but despite my doubts I kept on watering.
Then Hallelujah! Today we had baby grass! Woo Hoo!
Now truth be told, this is not our first attempt at overseeding and our previous efforts had less than favorable results. The difference? This year we stayed the course and consistently watered those seeds. I'm sure not every seed will sprout, but our results were incredibly better due to consistency & persistance. And of course, my job is not done. I must continue to water, though maybe not as often, or those new little grass sprouts may wither and die.
Can you see the similarity now? Grass seed is just like lead generation. If we don't continually water those "seeds" then we won't see any resulting growth. Just like watering, Lead follow up is often boring, unglamourous, and can leave us feeling that we didn't really accomplish anything.
Also, we don't need fancier systems or tools to effectively water our leads (though they might make our job quicker or easier - tools in and of themselves do not guarantee results), we just need to do it consistently. Not all of them will grow into a money making client, but some will and the conversion ratio is sure to increase with the level of our consistency.
So... Get out there and water your "seeds" and before you know it you'll have the greenest yard on the block!
Lisa Gaiche ~ RE/MAX Real Estate Group ~ Olathe, KS ~ email@example.com ~ 913.486.3764