Help your consumers become Trigger Proof!

Services for Real Estate Pros with CIC Credit, Inc.

TriggerProof your Applicants  - Protection from Trigger  Leads

Attn: Realtors - You can help your consumers become Trigger Proof.

Brokers - Your competitor may be picking up the phone right now to make a pre-qualified offer to your borrower. They've got all the information they need.

When a broker/banker/lender pulls your borrower's credit score, the bureaus immediately put the information on a marketing leads list that any competing mortgage broker can buy the same day. The bureaus call this a "trigger lead" program and brokers actively subscribe to get the fresh leads everyday.

It's a fact that under the Fair Credit Reporting Act (FCRA), Equifax, Experian, Innovis, and TransUnion, are permitted to include your borrower's name on lists used by creditors to make firm (pre-approved / prescreened) offers of credit. The good news is that the FCRA also provides the right for borrowers to "Opt-Out", which prevents Consumer Credit Reporting Companies from providing your borrowers credit file information to your competitors.

You can assist your borrowers in Opting Out of this program to keep their names off marketing lists. The Opt Out process is easy and is available online. Simply ask your borrower to visit the following website or better yet, take them to it when they are in your office:

The website will give your borrower the option to Opt Out for five years or to Opt Out permanently. It's easy and the bureaus have to abide, by law, with your borrower's Opt Out.

Many credit reporting agencies resell the "trigger lead" program for the bureaus. CIC Credit Mortgage, Inc has made a conscious decision to not participate.

You can stop your competitors from calling your borrowers now. Help them Opt Out today and keep the business you've worked so hard for!

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