Search Engine Segmentation Marketing

I know that we are all keenly aware of how important it is to have a good online presence in order to attract clients these days.  In fact, most clients will do most of their searching on the internet and may even pick out a listing long before they ever contact you.  As a result, anything that you can do to make target clients familiar with your value proposition while they are surfing the net can increase the chances of landing these people as clients.  With that in mind, here is an interesting interview with the developer of  Did-it.com on the current trends in search engine marketing (SEM) industry.  Segmentation modeling' is a priority, SEM executive says