Become A Leader and Standout

Mortgage and Lending with 214-728-0449 NMLS # 322646

Most top producing listing agents absolutely dominate a particular geographic area, which is typically referred to as their "Farming Area."  Though it is not unusual for the agent to "farm" or blanket this area through direct mail - they are more likely to become dominate listing agents because they are leaders.

Not quite like this leader... 

If the agent lives in a subdivision that has an organized condominium or homeowner's association, the agent is not just a participant in the association, they become the leader by running for the board of directors.  Become actively involved in the committees, events, and/or meetings.  This leadership position is not only a great vantage point for establishing a base for networking, the agent/leader is now seen as an expert in such matter as area home values and other property issues.

What if the neighborhood does not have an association-led subdivision?  Well, in those cases the agent may become a leader in other types of local associations or groups.  Examples would include local church or temple group or the PTA for the local school.  There are many opportunities in which an agent can become more involved in and provide leadership for local civic activities.

So the message is clear... If you would like to become a dominate listing agent you must specialize within a particular area, which translates to becoming actively involved in many phases of local activities.  The concept of specialization is one that is basic to marketing.  One must become an expert in a particular geographic area, type of property, or type of purchaser.  From this base of expertise, dominance is possible because you differentiate yourself from your competition.

There is room for many salespeople.  There is only room for a few experts.


What Associations or Groups are you involved with today?  If none... what groups are available?


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Did you miss a few of the other tips I provided for picking up business?  Here are some previous posts or you can SUBSCRIBE TO MY BLOG to read future tips on improving your business opportunities.

John Cannata  ph# 214-545-5604


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Are you looking to purchase a Texas home?  Perhaps you love your Texas home but would be interested in refinancing your Texas mortgage to a lower interest rate?  

I'll help you get pre-approved for your Texas home loan and even suggest some very knowledgeable and professional Real Estate Agents in your area of choice.  If you are available to talk, I am available to listen.  Give me a call or visit my website for more details.

Do you want to know all of your mortgage options? Call me today and let's discuss them further.

Texas Home Loan Consultant

Always available for your Texas Mortgage and Home Loan needs!

John R Cannata    P#214.728.0449

NMLS # 322646

Texas Home Loan Expert

Frisco TX Mortgage



The views expressed on this site are mine alone and do not reflect the views of my employer.


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Marchel Peterson
Results Realty - Spring, TX
Spring TX Real Estate E-Pro

John, I did my tour of duty on my homeowners board.  I happened to be on the board when our subdivision has NO MONEY so it was an interesting experience.  Years later I am still involved but now I'm on the social committee.  I love planning the parties!!

Sep 18, 2008 02:49 PM #1
Eric Reid
Renaissance Realty Group of Keller Williams Atlanta Partners - Lawrenceville, GA

Good idea I have been avoiding being on our HOA and I just did not want to get 'Stuck" in the never ending role... I get it is important I just don't have time

Sep 18, 2008 02:59 PM #2
John Cannata
214-728-0449 - Frisco, TX
Texas Home Mortgage - Purchase or Refinance

Eric - For some things, you need to make time.  Perhaps it is not for you, but you certainly want to evaluate what you are doing to ensure you are seeing results.  Sometimes we spin our wheels doing the same thing with little or no results.  As long as you are producing, you are doing something right.  Good luck!

Marchel - That is a tough HOA to manage if you have no money coming in.  What things did you do for your HOA?

Sep 19, 2008 06:24 AM #3
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John Cannata

Texas Home Mortgage - Purchase or Refinance
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