AIG---Is the Marketing Department out of touch?

Mortgage and Lending with First Lending Solutions NMLS ID 1325784

I found this ad copy on the back cover of this month's Money Magazine.....

It strikes me as a tad bit disingenous, and out of touch...........................


AIG--The Strength to Be There (as Dr. Phil would say...How's that working for ya?)

Ad copy:

No problem--got em right where we want them. We've been in tougher james than this. Their defense looks tired. Now we have the ball. This will be one sweet comeback.

It almost sounds like Ohio State in their 35-3 loss to USC last weekend as they made their comeback.

Optimism can add 8 years to your life.

What happens when the government takes you over? Does that take away 15 years?

So go ahead, live longer. When you prepare for retirement with AIG, we'll be there wherever and whenever you need us. We've helped over 5 million people retire stronger. Ask your financial advisor about AIG or visit

and in big bold letters:

Live Longer Retire Stronger

Never Outlive Your Money

Wow....guess that corporate vision didn't quite work out.

What say you?


Comments (19)

Roland Woodworth
eXp Realty - Clarksville, TN
eXp Realty

Bill... This is a bad thing that all these companies have fone under..... now the tax payers are having to cover AIG's 85 Billion

Sep 18, 2008 04:34 PM
Lenn Harley
Lenn Harley,, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Well, if you don't oulive some of your money, you're going to be living in one of your children't basement.

Sep 19, 2008 12:05 AM
Elizabeth Nieves
The Elizabeth Nieves Realty Group - Durham, NC
Bilingual Raleigh - Durham North Carolina Real Estate Team

Never Outlive Your Money 

Do you think the guy who wrote this has actually read the news lately? Just thinking out loud.

Si...te extrano!!! MUCHO! No me dejas aqui GBU!

Sep 19, 2008 03:51 AM
Bill Nazur
First Lending Solutions - Riverside, CA


Given that AIG has already cost $180 billion in lost shareholder value, which by the way, is 3 times as large as Enron, it needed to happen. Let's just move on and rebuild.


It was comical to say the least when I read this ad last night.


Sounds like he may have hit the bong a little too long.....

Oh puede ser muy pendejo.....:) quien sabe?

Sep 19, 2008 04:29 AM
Tony Wangrycht
OneAmerica - Seminole, FL - Seminole, FL

With all og AIG's adverising, maybe they should have concetrated on the basics...selling of life insurance, which require them to keep reserves in cases like this. they got greedy, and now we, the taxpapers will have to bail them out...who's next?

Sep 19, 2008 06:30 AM
Bill Nazur
First Lending Solutions - Riverside, CA


In that sense, you are very correct as they priced risk adequately, collected premiums and paid out claims without much fanfare....UNTIL the board felt it was acceptable to leverage 11-1, without the proper collateralization. It was a train wreck waiting to happen that we weren't prepared to deal with....

Sep 19, 2008 06:55 AM
Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
Your Agent for Life

I say I would love to come up with some marketing stuff for them;-)

Sep 19, 2008 08:24 AM
Bill Nazur
First Lending Solutions - Riverside, CA


This could be a fun contest....we could rename all of the institutions to more accurately reflect their true position.

AIG---now stands for All Idiots Gone.

Enjoy your weekend....great to see you around.

Sep 19, 2008 09:07 AM
Elizabeth Nieves
The Elizabeth Nieves Realty Group - Durham, NC
Bilingual Raleigh - Durham North Carolina Real Estate Team

Tal vez! 

Have a great weekend!

Sep 19, 2008 11:51 AM
Tim and Pam Cash
Crye-Leike (Sango) - Clarksville, TN
Real Estate Professionals - Clarksville TN

How bout AIG now stands for ALL IDIOTS GOT rich.. Wonder if the same staff is running the place or if the government has replaced?

Sep 19, 2008 11:55 AM
Bill Nazur
First Lending Solutions - Riverside, CA


UR A clown! :)

Tim & Pam

the staff will be gone soon, but I can assure you they will not be able to do much damage moving forward.

Sep 19, 2008 12:49 PM
Andrew Monaghan
The Monaghan Group - Glendale, AZ
CRS, GRI, EPro Associate Broker

The great thing about this AIG thing and the rest, they got rich on crazy schemes and now are too important to fail so they win again with th Bail out


Sep 21, 2008 03:35 PM
Bill Nazur
First Lending Solutions - Riverside, CA


I do agree to a small degree, however, the impact is FAR larger than the compensation of a few high level people...AIG has an impact of close to $1 trillion to our had to be done, as much as we may not like it.

Sep 21, 2008 03:58 PM
Bill Roberts
Brooks and Dunphy Real Estate - Oceanside, CA
"Baby Boomer" Retirement Planner

Bill N, It was a sad day for me when AIG bought my car insurance company. 21st Century has done a good job in providing reliable auto insurance at reasonable costs. How can I have that degree of confidence in AIG?

Bill Roberts

Sep 24, 2008 09:08 AM
Bill Nazur
First Lending Solutions - Riverside, CA

Bill R

Their insurance division is actually extremely strong. That is the one division where you should have a high degree of confidence.

Sep 24, 2008 09:55 AM
Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495


They're still spending the money on themselves, though!

Mike in Tucson

Dec 21, 2008 11:29 PM
Bill Nazur
First Lending Solutions - Riverside, CA


Isn't it just the American way?

Bail-out Nation!

Dec 23, 2008 09:18 AM
Cameron Novak
The Homefinding Center - Corona, CA
Featured Corona Real Estate Agent Team

AIG couldn't make it, so the Government (the business with the largest historic money loss in Human History) is giving advice about how to fix the problem... And printing money to hand out (replacing the cash with an IOU with a blank space for the responsible party for paying back the cash - they'll fill in your children's names later) to implement their plan to fix the problem.

O.K.  I'm done.

Cameron Novak, Corona Real Estate Agent
Cameron Novak

Corona Real Estate Agent
The Homefinding Center
Corona, California


Mar 10, 2009 06:57 PM
Bill Nazur
First Lending Solutions - Riverside, CA


Its not a rant when you speak the truth.

They say there is an idiot born every minute. Now we see where they're at......

Mar 16, 2009 06:22 PM