What Makes a BETTER Listing Agent?
It's not too difficult to see how a Buyer Agent does a good job....
--They do a good job explaining to their buyer the process of buying a home --They "listen" to the buyer and find the homes that fit their parameters --They are always available when the buyer needs them, showing homes and answer the phone promptly --They negotiate a good deal in the eyes of the buyer --They take care of any problems along the way and see it through closing
But what about the Listing Agent?
There are a lot of "What We Do" proclamations on websites, in person presentations, etc. but as a consumer, if you look at the reality of what is actually being done, what is being done that is so great or "better"?
--They explain the selling process including how to prepare your home for sale --They enter you in the local MLS system --They enter you in their personal or company website --They take the maximum number of pictures allowed by the MLS --They take "good" quality and representative pictures --They put up a sign --They install a lockbox --Some do Open Houses (for whatever that's worth) --Some do fancy Realtor Open Houses --They occasionally pay for some "newspaper" or "in house magazine" ads --Some enter you in additional internet websites --They are skilled at negotiating and keeping your price high --Some mail postcards to the surrounding neighbors --Some do some direct marketing to nearby apartment complexes --Some do some TV advertising (when everyone is asleep) --Some send email brochures to other agents --Some do Video or Slide-picture Virtual Tours --Some have company agent tours
But where is the "WOW"? Where is the "BETTER"? What sets an agent "FAR BEYOND THE COMPETITION"? and most importantly... What is MOST EFFECTIVE in selling the home for THE MOST AMOUNT OF MONEY and the FASTEST?
There are over 1,200,000 licensed agents in the country and only about 60,000 agents in ActiveRain, so I'm calling on all the Professional Rainers to "share your best examples" of how to represent a seller so we can all start doing a "WOW, BETTER JOB"
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