How many of us would like to get our message in front of the local employees in our area? An article in Inc.com about workplace marketing triggered a concept this morning that has proven very successful in the past. The idea is simply to develop co-operative marketing for small businesses in your area.
Let's face it. Every small business in your town is looking for ways to get more clients. However, very few have taken any steps to develop a partner or co-op program to increase their market share. You can facilitate these programs and in turn get your message in front of every employee in these companies.
The idea is simple and it is a way to get your message in front of every local employee. To begin, just make a list of non-competing target small businesses. Approach the owners of these businesses with a way to promote their business to the staff of other employers in the area. In turn they will need to agree to allow their staff to receive offers from other local businesses. With the help and agreement of the participating businesses, create a program where participating businesses provide coupons or offers to be included in the paychecks of other participating businesses. These coupons as well as your personal offer and information will be distributed to participating employers to be distributed in envelopes with the employee paychecks. You simply act as a clearing house to aggregate the coupons and drop them off to the HR departments of the participating businesses; along with your own coupons of offers.
The best part of this program is that the participating employers are responsible for the design and print of their own coupons, and you can charge a small coordination fee to cover your time investment as well as your own printing costs.
BN at 4MySales.com A Simple System to Close More Sales
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