Durham Region, Municipality of Clarington, Courtice, Ontario Canada. Small town bedroom community real estate meets The Big City Toronto Home Stager.
When we put our house up for sale mid-July this summer we were confident it would sell and fast for our area. While a house like ours down the street was listed a month and a half before we listed ours...so they would have listed...end of May beginning of June; they just sold over these past 2 weeks so some time in September they finally sold. That is about 4 months! They have yet to move. No doubt they had hoped to sell and move before school started up again.
The house like ours under went a number of price reductions yet we were sold firm in less than 2 weeks. We sold for almost $50,000 more than them.
What was the difference? We did a couple of minor updates: a new powder room and new carpet. But that would never sell a property faster and for almost $50,000 more. It was the 2 updates along with the on-trend paint through out, the upgraded lighting I selected prior to lising and the staging. I replaced my actual living/dining furniture with some of my inventory and put in a new stainless fridge and stove.
Really the stager is what sold it. Knowing what to change, what to change to, and knowing what the potential market was. I made my place look sophisticated and rich...so any professionals downsizing would feel right at home as well, anyone with kids would see they could have a 'lifestyle' in the house. It was perfect for intimate entertaining for both. And for a young couple just starting out or a young single...it was PERFECT because it was not stuffy or old and tired.
Every person who walked in fell in love. There was one couple who wanted it even though it was too small for them! Another was upset and disappointed because his house was sold on condition of his buyers selling theirs and he new he would miss the opportunity to buy ours.
The point of this particular blog post?
We did not do the staging to sell for more money; we did it to sell fast. I think it was a wise investment. Don't you?
Frank Llosawrote a great post on his blog, 'It's the Staging Stupid'. Excellent read and from a Broker Of Record who will not accept a listing unless it is staged!
The couple who finally sold...they were younger than myself but their house looked like it belonged to the saddest people with no life. Who feels good and puts an offer on that?!
What are you waiting for? Take the leap and call a Professional Home Stager.
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