Dustin Luther LIVE in Las Vegas at REBlogWorld

Real Estate Agent with eXp Realty of California, Inc. CA DRE #01490977

This is the LIVE session with Dustin Luther (4Realz), on GREAT CONTENT with contributors on your blog (A Community Blog). It's about 2:15. (I am writing this live so will be posting adn then updating throughout the session).

This article is a little bit "stream-of-conciousness" and keeping up with Dustin is a chore, but getting the good stuff out there for folks IS the goal, isn't it, and not making it pretty.

Nothing about all this is really complicated once you know the basics. The hardest part is managing the community of contributors. It's really like what we learned in Kindergarten

  • You want to be fair to everyone and not give any unfair advantages
  • Don't attack people. Don't hit others
  • Make sure people can find your content.
  • If you make a mess, clean it up
  • Don't steal things


And things to know about!

Personal reasons - interest and fulfillment. The danger is in the amount of time that may be involved.

Build value to readers and the community. Google loves this (e.g., RainCityGuide)

Danger - you have to have some rules and rein some folks in

Search engine value is tremendous, and once established any new articles themselves have value

Danger - no message control. They know what to write about and don't need you to tell them

Adds credibility - local and national media

Dealing with healthy egos - this can be a danger too. Can be good competition

The real magic IS the community, the writers as well as the readers

Think about your MISSION - what IS your goal is having the community?



There needs to be some traffic already before you invite people. More posts leaders to more traffic which leads to more writers... Don't waste time with setting all the guidelines and worrying about all the systems until you have some traffic

There are 4 Types of Traffic

  • DIRECT - someone come to your blog - the hardest to get
  • PAY TRAFFIC - PPC, can be very valuable if you optimize it, know your conversion rates
  • REFERRALS - when another website links to yours. This is great to have, knowing that others are linking to you
  • ORGANIC - free stuff through the search engines (70% for RCG comes from search engines)

The 3 most important factors in On-line Real Estate? LINKATION, LINKATION, LINKATION - you need to know about SEO and understand how this adds value


You need to promote your community site AND the writers who are contributing. AGENT GENIUS does a great job of this.

You NEED to know how mobile technology works. Leads will come this way, you need to respond, and you can blog. Mobile feeds

Include contact information of the writers so readers can contact the writers (leads)

As the leader you need to do what you can to not only promote but help with traffic, SEO, etc.

You need to be a resource - answer questions, fix the problems, be responsive. Writers do a lot of their marketing and get leads from your site (they don't own or control it) and this is worrisome. You need to show that you are responsible

2:38 PM

You need to do a lot of education if writers are not doing what they should or could

Make sure writers gain an understanding of how the community work before they get to far along adn write things that might not be viewed well within the community.

Be authentic (it rains in Settle!). It doesn't have to be all about real estate. And don't just tell folks it's a good time to buy!

Another way to be effective is to add humor - an off the wall CAN be appropriate. you don;t always have to be the ultimate authority

Having diverse opinions is a good thing. Be effective in making your points. Don't ban folks just because they disagree.

GUEST POSTS - can be good to start with this rather than starting as a full time contributor. See how the community responds

You need to have some rules - keep them to a minimum

  • Attack ideas but not people. Moderate (comments and contributors) as needed. Good idea to require things be approved. This can slow down the process
  • Avoid self-promotion - this never comes off the right way (we ALL know this, don't we?) Demonstrate your knowledge
  • Only original content -avoid duplicate content issues. This is really for the benefit of the contributors


The more important thing is to be interested in the community and what you are writing about (and others) as opposed to being interesting.


READ MORE: Teresa Boardman at REBlogWorld08 on Photography and Web 2.0

Posted by

Jeff Dowler, CRS
Certified Residential Specialist / Realtor®

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Comments (14)

DJ Swanepoel
Real Estate Wiki - Los Angeles, CA

Nice info, thanks! Will be looking forward to seeing the updates!

Sep 19, 2008 09:32 AM
Patty Carroll
Vancouver, WA

We were fortunate to go to a bogging class where Luther was the speaker, he is very passionate about blogging and is very intereesting to listen to.

Sep 19, 2008 09:41 AM
Kathy McGraw
CELLing Realty - White Water, CA
Riverside County CA Real Estate

Jeff- Ahh I feel like I'm there, I really wanted to go to the conference, so thanks for this LIVE Post :)

Sep 19, 2008 10:15 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

DJ - well we are now done. So unless I think of anything I missed...


Sep 19, 2008 10:34 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Patty and Scott - agreed. I have heard him a few times and have talked with him too. He is outstanding to listen to and I always learn a ton of stuff.


Sep 19, 2008 10:35 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Kathy - well it's pretty interesting. Not a large group, but some great people to listen to and learn from. And fun to meet some AR folks I had not met, AND to cath up with good friends I haven't seen for a while.


Sep 19, 2008 10:36 AM
Kathy McGraw
CELLing Realty - White Water, CA
Riverside County CA Real Estate

Jeff- sounds great.....have fun, and this is great to have this live feed :)

Sep 19, 2008 10:51 AM
Dustin Luther
4Realz.net - Calabasas, CA

Wow!   Great job following the flow of the presentation!  I'm going to send folks here from the 4realz Hotlist instead of trying to summarize things myself!  ;)   

Sep 19, 2008 11:17 AM
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

I love Dustin, his blog is great ar 4realz.com. I'll go take a look at Dustins summary, but Jeff this is a great idea. Have fun tonight. Put a quarter in the slot for me. LOL

Sep 19, 2008 01:05 PM
Kim Wood
The Tech Byte - West Chester, PA
Kim Wood ~ The Tech Byte

Wait......... how was the "G" of the Triple B's ???? The moderator?? I heard Ginger didn't get to moderate much :) 

Thanks again for taking notes for us that can not be there, Jeff!!!

Sep 19, 2008 02:39 PM
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

Interesting. I like the part about attackind ideas, not people. It seems like many people make that mistake. And I'm pleased to discover that I get the best kind of leads through my blog =)

Sep 19, 2008 04:21 PM
Kevin Wood,
Keller Williams Southern Arizona - Tucson, AZ
Tucson, AZ Realtor


Thank you for sharing. Good info.


Sep 19, 2008 04:43 PM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Jeff, you are doing a great job of sharing all this information.  This is not the most important thing in this blog, but it is the one that jumped off the screen at me "Attack ideas but not people."  Boy do a few people here in the Rain need to learn that one.

Sep 20, 2008 01:37 PM
Mobile Austin Notary
Apostille/Authentication/Embassy Legalization, Notary Public, Loan Signing Agent & Process Server Services - Austin, TX

Dustin you just got a new avid reader!Butterfly

Dec 03, 2008 03:26 AM