Ways to Contact Decision Making Authority while Doing Cold Calling

One of the biggest challenges in cold calling/outbound telemarketing is not being able to contact the right person. If you fail to reach the right person, you fail to make the sale. Most companies feel they are not able to realize outbound telemarketing and they do not do due diligence about leads or prospects they are about to call. Some companies will phone and ask for Mr X. when he is not there they pitch to Mr. Y, which doesn’t always work out.

Before you begin your pitch it is important to ask some qualifying questions before hand. If they are not targeted prospects you are wasting your time pitching to them. If a telemarketer is pitching via B2B then there are several ways to do due diligence, where you are able to figure out who is the big decision maker in the company. For the company:

1. Better business bureau – Find out from them or their websites. Usually most of the head of the companies start their own websites where they list their names and contact information.
   
   
2. Call early – When you phone a company you may end up pitching to the receptionist, so to overcome this make sure you phone another time another day. Start by doing some prospecting at 8 when the owners are there. When you call businesses early you have more chance of getting customers.
   
   
3. Be polite to a non consumer – When you contact a consumer, you may end up talking to the wife or the husband. Don’t hang up as they will think that you are a cold calling telemarketer. Be nice to the person and explain why it is you are calling, how and why you can help their business, give your number and your name. They are more likely to pass this information on because they like you. Outbound telemarketing success is all about being liked, if the people like you they are more likely to buy from you or pass on your information to the decision maker.

Finding who the authority decision maker is can be challenging. But, without challenges telemarketing can get boring. If telemarketers like what they do and like to be challenged, then there is going to be a lot of success for that telemarketer.

InSO represent what it takes to convince customers. We bypass others to meet the decision maker and have generated more cash flow for the company. Our reps are highly trained to make your outbound telemarketing successful.

For more information phone 626 531 6080 or click here for a free quote.

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