For the past couple of years, Apple has been aggressively advertising Macintosh's Brand as young, hip and trendy with the famous Im a Mac vs Im a PC ads.
I don't know what happened with Microsoft over the years they just stood there taking a beating from Apple with the domination of the Ipod and Mac sales recently.
If anyting we thought Microsoft was done.....or are they?
Just recently Microsoft has been pushing back to the extreme with.....
* The mojave project ads (an experiment playing off that most people just have that vista sucks in their head and tricks regular people in thinking that they are testing Microsoft's new windows product when in reality its still Vista.)
* Hiring Jerry Seinfield to play himself in commercials with Bill Gates. (Sadly these commercials make no sense and are not very humorous)
* Windows vs Walls (as seen above) chopping down the obstacles and stereotypes Microsoft have been receiving.
Last but not least Microsoft finally nails it with the Play on Mac commercial with "Im a PC" Commercial seen below.
Turning a Negative into a Positive?
Apparently Microsoft is not down for the count. Seems like Bill Gates and crew actually is playing off the negative publicity and press of the Anti-Microsoft commercials made by Apple.
Microsoft has somehow found a way to play off the "Im a Pc" making it seem like almost everyone is a PC and thats ok!
This is pure genius in my honest opinion, the blog-o-sphere is eating this up! Now will this turn Microsoft around? Surely not but this is a step in the right direction.
How can we learn about this in our craft and niche in the Real Estate World?
Well everyone is balking about the fact the finance world is in a state of turmoil, well the fact is this may be true but in the Mortgage World whenever the economy is in turmoil this means only one thing.
Interest Rates Improves due to a bad economy and Interest Rates worsens due to a good economy.
It maybe a catch 22 but there is a silver lining to this mess, my negative into a positive?
Yes the stock market is crazy right now, but now is a great time to buy a house Interest Rates are at an all time low :)
As always thanks for checking out my blog, feel free to leave a comment and have a great day!
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