Microsoft Helps Turn A Negative Into A Positive

Mortgage and Lending with Independent


For the past couple of years, Apple has been aggressively advertising Macintosh's Brand as young, hip and trendy with the famous Im a Mac vs Im a PC ads.

I don't know what happened with Microsoft over the years they just stood there taking a beating from Apple with the domination of the Ipod and Mac sales recently.

If anyting we thought Microsoft was done.....or are they?

Just recently Microsoft has been pushing back to the extreme with.....

* The mojave project ads (an experiment playing off that most people just have that vista sucks in their head and tricks regular people in thinking that they are testing Microsoft's new windows product when in reality its still Vista.)

* Hiring Jerry Seinfield to play himself in commercials with Bill Gates. (Sadly these commercials make no sense and are not very humorous)

* Windows vs Walls (as seen above) chopping down the obstacles and stereotypes Microsoft have been receiving.

Last but not least Microsoft finally nails it with the Play on Mac commercial with "Im a PC" Commercial seen below.

Turning a Negative into a Positive?

Apparently Microsoft is not down for the count.  Seems like Bill Gates and crew actually is playing off the negative publicity and press of the Anti-Microsoft commercials made by Apple.

Microsoft has somehow found a way to play off the "Im a Pc" making it seem like almost everyone is a PC and thats ok!

This is pure genius in my honest opinion, the blog-o-sphere is eating this up!  Now will this turn Microsoft around?  Surely not but this is a step in the right direction.

How can we learn about this in our craft and niche in the Real Estate World?

Well everyone is balking about the fact the finance world is in a state of turmoil, well the fact is this may be true but in the Mortgage World whenever the economy is in turmoil this means only one thing.

Interest Rates Improves due to a bad economy and Interest Rates worsens due to a good economy.

It maybe a catch 22 but there is a silver lining to this mess, my negative into a positive?

Yes the stock market is crazy right now, but now is a great time to buy a house Interest Rates are at an all time low :)



As always thanks for checking out my blog, feel free to leave a comment and have a great day!

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Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Justin - At the end of the day its perspective, spin, attitude, beliefs - some will see the cup half empty, some will see the cup half full and some won't see the cup at all. Then it's about the experience - isn't it?

Sep 22, 2008 12:54 PM #39
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos

Hi Justin,  I was hoping the Seinfeld stuff would be great but it just never hit stride.  Too bad.

Sep 22, 2008 12:56 PM #40
Joe A
Cupertino, CA

Your point is what we all need to embrace.  Start talking to prospects about the positives like: low home prices, low interest rates, great first time home buyer incentives like $7500 from the government.  These positives wont be around forever.

Sep 22, 2008 01:12 PM #41
Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239
Real Estate One - Commerce, MI
Michigan homes for sale ~
Quite honestly I didn't get the commercial I'm a PC. I had no clue what it was about.
Sep 22, 2008 01:41 PM #42
Joetta Fort
The DiGiorgio Group - Arvada, CO
Independent Broker, Homes Denver to Boulder

I just got a Mac and my tech guy (hubby) put Windows on it right away, thinking it would make things easier for me. But I was curious - why buy a whole new system and not even try it? So, I've spent most of this week learning all the cool stuff Mac will do.  It'll be awhile before I put it all into practice, but it's all SO COOL!  I never had any trouble with my old Windows system, but this is just better.

For those who have trouble with the MLS - I discovered that if I just turn off the popup blocker completely, MLS works fine - quicker than ever, in fact. We tried just 'exempting' the MLS website, but that didn't work. Turning the blocker on and off is so easy, I just do it and then turn it back on when I'm done.

Sep 22, 2008 01:45 PM #43
Alan May
Coldwell Banker Residential - Evanston, IL
Helping you find your way home.

for Macs to work with as many internet based products as possible... dont use the browser Safari... use the latest version of Firefox... available online for free at

Sep 22, 2008 02:05 PM #44
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

I was talking wit ha geek that I know... he was talking about some sort of hacking contest.  Apparently Macs are pretty easy to hack into, but Vista is almost impossible. 

Sep 22, 2008 03:13 PM #45
Steve Scheer
Realty Oasis - Metro Brokers - Highlands Ranch, CO
Highlands Ranch Real Estate - Denver Real Estate

We use both - my wife switched to Mac about a year ago and I use it just as much, maybe more.  But the pc things I need are necessary.  As for the new ad, I saw it too and also thought, well at least they are finally addressing this...

Sep 22, 2008 03:18 PM #46
Fred Light
| Nashua Video Tours - Nashua, NH
Real Estate Video Tours for MA and NH

You have to question the judgement of Microsoft and their ad agency.  $300 MILLION dollars on this ad campaign?  I would fire that ad agency in a heartbeat.  Those first two commercial have to be the worst waste of 90 seconds in my day (or however agonizingly long they were). What a bunch of stupid, stupid garbage.  What were they selling?  Churros?  Shoes????

It just proves once again that Microsoft is out of touch.  Big time.  They should have used that $300M to put towards the $700 billion bailout - at least it would have been put to good use.

People are switching to Macs for good reason.  And it has nothing to do with their clever, funny ads.  It's because they make a computer and software that works, works well, works consistently and is intuitive.  Oh, and they look good too.  Oh, and they don't get viruses either so you don't need that annoying virus software gradually slowing your computer down to a crawl, and.....,.

Once you go Mac, you never go back....


Sep 23, 2008 12:20 AM #47
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

I am  a PC. 

I am a Seinfeld fan (the show...)  I don't like the commercials... with Seinfeld.  the one thing I find funny... Bill Gates giving Jerry Seinfeld a sign...

We are talking about the commercials... that commercial (Seinfeld)  seems so long and boring to me but I have watched it a few times for Bill Gates giving a sign...

Viral? We're talking about it.

Sep 23, 2008 12:26 AM #48
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

I was told a long time ago by a computer nerd to always wait till the system have been out at least a year and then but, hence I didn't go with vista. But anyway I have never used a Mac and as long as my dell continues to go straight the the rain then I will stick with it. (I wonder how it knows to do that). But I love the idea of turning a negatie into a positive. I think if every Realtor (their is over a million now) would all choose to go out into the street one day and yell "Now is a great time to buy" we could change the world in an instance.

Sep 23, 2008 12:37 AM #49
Alan May
Coldwell Banker Residential - Evanston, IL
Helping you find your way home.

I was talking wit ha geek that I know... he was talking about some sort of hacking contest.  Apparently Macs are pretty easy to hack into, but Vista is almost impossible.


Lane, I guess it depends on what you mean by "hacked".

If by "hacked" you mean, susceptible to viruses, you couldn't be more wrong.  Macs are famous for NOT having viruses.  Since there are so many fewer Macs out there, than PCs, those that write the viruses don't get their big day in the sun by writing nuisance software for Macs.  Also, since Mac code is more difficult to write than PC code (including VISTA) the average virus-teen doesn't bother, since it's harder and more worthwhile to bother PCs.

If by "hacked" you mean someone can "get inside" your computer and change things, or steal things... again, you couldn't be more wrong.  Macs can run all the same security software that PCs run, as well as all the basic software necessary for business life.  Norton, MacAfee, Microsoft Office, Word, Excel, Outlook, including a couple of lightening fast browsers that make Internet Explorer look like it's going backward such as Safari and Firefox.

I've run into this all my Mac life, with people (not pointing at you, btw... i'm pointing at the geek that you know) who don't use, or don't like Macs, talking smack about them.  Yes, it's a very difficult transition to go from PC to Mac... they work differently, they look different.  (Ain't they purty?) It's just as difficult to go from Mac to PC.

Macs have the largest percentage of loyal users, bar none.  Most mac users have never even taken their users manuals out of the shrink wrap.  Yes, there are still some compatibility issues. (Safari doesn't work with our MLS, for example... but Firefox does, and works well!)... and the problem isn't because of Mac... the problem is that the people who develop the code for websites, are sometimes lazy... and if they don't follow ALL the rules carefully... well... let's just say that Mac software is more sensitive to that than PC software.

All the colleges are running Macs these days... all the students are learning on Macs... ipods... iphones... itunes... c'mon over to the light side.  :-)   the water's fine.

Sep 23, 2008 01:26 AM #50
Justin Williams
Independent - Virginia Beach, VA
Loan Officer

@ Everyone - Thank you all for your comments and providing such good comments and feedback!

I do believe some of us have missed the point of my post, it is not to discuss or compare the Mac vs PC computer wars.  Microsoft was merely referenced due to the fact of finding a way to spin a negative ad against them to a positive light.

Although I do love reading everyone's opinion and feedback, I did not intend this to be debate on cpu wars.  Thanks again!

Sep 23, 2008 01:35 AM #51
Doug Steinschneider
Some tips for those above having a tough time with Vista. Any Mac user will agree that they paid a premium to to purchase their system. I mention that because I'm going to ask you Vista owners to spend anywhere from $100 to $300 to hire someone to do the following. Afterward your Vista machine will run like a top and never pester you or crash. 1. Go to your PC's manufacturer's website and download and apply all the latest drivers - this step must be the first. 2. Go to and purchase 4GB of RAM - that might involve removing the RAM you already have. If you can't get 4GB put in the maximum amount below that. 3. Download and apply Vista Service Pack 1 4. Download and apply Office service packs applicable to your version 5. If you are still bothered by security prompts download and install Tweak UAC 6. If your graphic's card isn't powerful you can turn off Aero - you won't miss it. As an IT professional dedicated to small business I extend my regrets that Microsoft released Vista without making sure the hardware vendors tested all their hardware driver software. Another issue was hardware companies throwing Vista on to systems without enough RAM or graphics processing power. I've implemented Mac's since the first 128KB Mac's so I'm not here to malign them. On the other hand, the open market for PC hardware results in a better value and for most users a similar quality of computing experience. Don't let anyone fool you into thinking that Mac's are problem free. When things go wrong (and they do - I get the calls) its just as squirrelly on a Mac as a PC. The latest batch of $700 and up Vista based laptops come with enough RAM and processing power plus the correct drivers and service packs to run Vista flawlessly. To give you one example of Vista's under the hood benefits, a recent malware episode which featured a fake ad for AntiVirus2008 only affected XP machines, all my Vista machines were unscathed. Mac lovers who point out that they're unaffected by malware be aware that the perpetrators will soon be turning their attention to the growing and affluent Mac community.
Sep 23, 2008 01:59 AM #52
Mitchell J Hall
Compass - Manhattan, NY
Lic Associate RE Broker - Manhattan & Brooklyn

To give you one example of Vista's under the hood benefits, a recent malware episode which featured a fake ad for AntiVirus2008 only affected XP machines, all my Vista machines were unscathed. Mac lovers who point out that they're unaffected by malware be aware that the perpetrators will soon be turning their attention to the growing and affluent Mac community. by Doug Steinschneider

AntiVirus2009 affected my XP, I have tried several anti spyware downloads. They locate the spyware. It says it is quarantined but I can't get rid of the pop-ups and the AV2009 is impossible to remove. First I got the free AV2009 pop up windows it looked official like a windows update. I was multi-tasking and not paying too much attention. I needed to renew my anti-virus software anyway.  I thought the AV2009 was legit. So I not only downloaded a virus I paid $50 for it. When I realized it was a scam I had to close my credit card too. I went out and bought a new mac pro but I would still like to use my Dell XP desktop.

Any suggestions Doug? Thanks.

Sep 23, 2008 03:12 AM #53
Alan May
Coldwell Banker Residential - Evanston, IL
Helping you find your way home.

Sorry, Justin, didn't mean to participate in hijacking your post.

I didn't miss the point of your message, it's just that everyone before me had already stated the pertinent stuff.  And you know this Mac/PC thing can come to a boil rather quickly. We're a fiercely loyal bunch.

I'll climb back into my mac-hole now.  ;-)

Sep 23, 2008 05:49 AM #54
Fred Chamberlin
Guild Mortgage Co - Oak Harbor WA - Oak Harbor, WA
Oak Harbor/Whidbeynulls, #1 Experienced FHA Mortgage Consultant

Actually, I did get the point of your post and thought it was well done, I just had to get my Vista frustration out. LOL

We all have a negative right now that we need to turn into a positive and Microsoft's example is a good one to follow.

Thanks for the post Justin.

Sep 23, 2008 07:07 AM #55
Brian Belcher
RE/MAX Executive - Charlotte, NC
Charlotte Realtor

Those commercials are the WORST. I feel embarrassed for Jerry and Bill every time one comes on.

Sep 23, 2008 11:25 AM #56
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

Alan...  Sorry Charlie. 

Here is a link to one of the results.  I'll give you a hint.  Mac was the winner... fastest to get hacked. 

The hole that allowed hacking challenger Dino Dai Zovi to win the prize, turned out to be a potentially serious unpatched vulnerability affecting all OS X computers. TippingPoint said that Apple would be informed privately, but others have pointed out this is no guarantee that the exploit information could not have made it into the public domain by other channels.

And another...

On day two, Independent Security Evaluators' Charlie Miller took the Mac after hitting it with a still-undisclosed exploit that targeted the Safari Web browser. After about two minutes work, Thursday, Miller took home $10,000, courtesy of 3Com's TippingPoint division, in addition to his new laptop.

It took two days of work, but Shane Macaulay, finally cracked the Vista box on Friday, with a little help from his friends.

Under contest rules, Macaulay and Miller aren't allowed to divulge specific details about their bugs until they are patched, but Macaulay said the flaw that he exploited was a cross-platform bug that took advantage of Java to circumvent Vista's security.

"The flaw is in something else, but the inherent nature of Java allowed us to get around the protections that Microsoft had in place," he said in an interview shortly after he claimed his prize Friday. "This could affect Linux or Mac OS X."

Macaulay said he chose to work on Vista because he had done contract work for Microsoft in the past and was more familiar with its products.

Some of the show's 400 attendees had found bugs in the Linux operating system, she said, but many of them didn't want to put the work into developing the exploit code that would be required to win the contest.

Earlier, Miller said that he chose to hack the Mac because he thought it would be easiest target. Vista hacker Macaulay didn't dispute that assertion: "I think it might be," he said.

Another one, too...

Sep 23, 2008 01:46 PM #57
Alan May
Coldwell Banker Residential - Evanston, IL
Helping you find your way home.

Choosing not to engage in this debate, Lane.  As Justin pointed out, this post was not created for CPU wars.  Let's stay on topic.

Sep 24, 2008 12:31 AM #58
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